| Name of survey: | North American Technographics® Media And Advertising Online Survey, Q2 2009 (US) |
|---|---|
| Product: | North American Consumer Technographics |
| Date of survey: | May 2009 |
| Region: | United States |
| Respondents: | 4,823 |
Forrester conducted an online survey fielded in May 2009 of 4,823 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N=4,823), there is 95% confidence that the results have a statistical precision of plus or minus 1.4% of what they would be if the entire population of US online individuals ages 18 and older had been surveyed. Forrester weighted the data by age, gender, income, broadband adoption, and region to demographically represent the adult US online population. The survey sample size, when weighted, was 4,706. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) Please note that this was an online survey. Respondents who participate in online surveys have in general more experience with the Internet and feel more comfortable transacting online. The data is weighted to be representative for the total online population on the weighting targets mentioned, but this sample bias may produce results that differ from Forrester’s offline benchmark survey. The sample was drawn from members of MarketTools’ online panel, and respondents were motivated by a sweepstakes drawing. The sample provided by MarketTools is not a random sample. While individuals have been randomly sampled from MarketTools’ panel for this particular survey, they have previously chosen to take part in the MarketTools online panel.
Survey Instruments:
North American Technographics Media And Advertising Online Survey, Q2 2009 (US) - Survey Instrument
The documents and figures below summarize the findings from this research
Technographics® Survey Highlights: North American Private Label CPGs
Jacqueline Anderson, October 2009
Technographics® Survey Highlights: North American Physical And Digital Media Consumer Habits
Ina Mitskaviets, Corina Matiesanu, October 2009
What US Consumers Want From Local Search
Abe Garon, Abe Garon, Sarah Rotman Epps, October 2009
Gen Y Points To A Mobile Future For Local Search
Abe Garon, Abe Garon, Sarah Rotman Epps, October 2009
The eReader Price Squeeze
Sarah Rotman Epps, September 2009
Technographics® Survey Highlights: Generational Analysis Of Recessionary Impact On Music, Movie, And Video Game Spending
Ina Mitskaviets, Corina Matiesanu, August 2009
The Recession's Impact On US Media Consumers
Sarah Rotman Epps, July 2009