| Name of survey: | North American Technographics® Retail Online Survey, Q3 2009 (US) |
|---|---|
| Product: | North American Consumer Technographics |
| Date of survey: | August 2009 |
| Region: | United States |
| Respondents: | 4,720 |
Forrester conducted an online survey fielded in July 2009 of 4,720 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N=4,720), there is 95% confidence that the results have a statistical precision of plus or minus 1.4% of what they would be if the entire population of US online individuals ages 18 and older had been surveyed. Forrester weighted the data by age, gender, income, broadband adoption, and region to demographically represent the adult US online population. The survey sample size, when weighted, was 4,677. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) Please note that this was an online survey. Respondents who participate in online surveys have in general more experience with the Internet and feel more comfortable transacting online. The data is weighted to be representative for the total online population on the weighting targets mentioned, but this sample bias may produce results that differ from Forrester’s offline benchmark survey. The sample was drawn from members of MarketTools’ online panel, and respondents were motivated by receiving points that could be redeemed for a reward. The sample provided by MarketTools is not a random sample. While individuals have been randomly sampled from MarketTools’ panel for this particular survey, they have previously chosen to take part in the MarketTools online panel.
Survey Instruments:
North American Technographics Retail Online Survey, Q3 2009 (US) - Survey Instrument
The documents and figures below summarize the findings from this research
US Online Retail Forecast, 2009 To 2014
Sucharita Mulpuru, Peter Hult, March 2010
TechRadar™ For eBusiness And Channel Strategy Professionals: Social Commerce, Q1 2010
Sucharita Mulpuru, February 2010
US Cross-Border Online Shoppers
Zia Daniell Wigder, February 2010
Who Buys Groceries Online And Why
Sucharita Mulpuru, February 2010
Technographics® Survey Highlights: Online Purchasing Behaviors Of Men And Women
Jacqueline Anderson, September 2009
Technographics® Survey Highlights: Shopping Habits Of Loyalty Program Subscribers
Jacqueline Anderson, September 2009