| Name of survey: | North American Technographics® Travel And Automotive Online Survey, Q4 2009 (US) |
|---|---|
| Product: | North American Consumer Technographics |
| Date of survey: | November 2009 |
| Region: | United States |
| Respondents: | 6,952 |
Forrester conducted an online survey fielded in October 2009 of 6,952 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 6,952), there is 95% confidence that the results have a statistical precision of plus or minus 1.4% of what they would be if the entire population of US online individuals ages 18 and older had been surveyed. Forrester weighted the data by age, gender, income, broadband adoption, and region to demographically represent the adult US online population. The survey sample size, when weighted, was 6,375. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) Please note that this was an online survey. Respondents who participate in online surveys have in general more experience with the Internet and feel more comfortable transacting online. The data is weighted to be representative for the total online population on the weighting targets mentioned, but this sample bias may produce results that differ from Forrester’s offline benchmark survey. The sample was drawn from members of MarketTools’ online panel, and respondents were motivated by receiving points that could be redeemed for a reward. The sample provided by MarketTools is not a random sample. While individuals have been randomly sampled from MarketTools’ panel for this particular survey, they have previously chosen to take part in the MarketTools online panel.
Survey Instruments:
North American Technographics Travel And Automotive Online Survey, Q4 2009 (US) - Survey Instrument
The documents and figures below summarize the findings from this research
Why Travel eBusiness Misses The Mark By Only Emphasizing Price
Henry H. Harteveldt, Elizabeth Stark, May 2010
2010: A "Less Bad" Year For US Travel eBusiness
Henry H. Harteveldt, February 2010
Which Travelers Are Most And Least Optimistic About Their 2010 Financial Outlook?
Henry H. Harteveldt, Elizabeth Stark, February 2010
Technographics® Survey Highlights: US Travel Social And Mobile Adoption
Ina Mitskaviets, January 2010