| Name of survey: | Hispanic Technographics® Consumer Technology Phone Survey, Q4 2009 (US) |
|---|---|
| Product: | North American Consumer Technographics |
| Date of survey: | November 2009 |
| Region: | United States |
| Respondents: | 2,504 |
Forrester conducted a 15-minute phone survey fielded in October and November 2009 of 2,504 Hispanic US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 2,504), there is 95% confidence that the results have a statistical precision of plus or minus 2.0% of what they would be if the entire population of US Hispanic consumers ages 18 and older had been surveyed. Forrester weighted the data by age within gender and region, based on data from the March 2008 Census Population Survey Supplement. The survey sample size, when weighted, was 2,504. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in survey data.) Please note that this was a phone survey to landline households and does not cover consumers who only have mobile phones. TNS fielded the survey using random digit dial (RDD) within geographic areas that are at least 33% Hispanic according to the 2000 US Census. Respondents generally completed the survey in whichever language they answered the phone: Spanish or English.
Survey Instruments:
Hispanic Technographics® Consumer Technology Phone Survey, Q4 2009 - Spanish Survey Instrument
Hispanic Technographics® Consumer Technology Phone Survey, Q4 2009 - English Survey Instrument
The documents and figures below summarize the findings from this research
Technographics® Survey Highlights: PC Adoption Among US Hispanics
Joost van Kruijsdijk, July 2010