| Name of survey: | North American Technographics® PC And Gaming Online Survey, Q4 2009 (US) |
|---|---|
| Product: | North American Consumer Technographics |
| Date of survey: | December 2009 |
| Region: | United States |
| Respondents: | 4,582 |
Forrester conducted an online survey fielded in December 2009 of 4,582 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,582), there is 95% confidence that the results have a statistical precision of plus or minus 1.4% of what they would be if the entire population of US online individuals ages 18 and older had been surveyed. Forrester weighted the data by age, gender, income, broadband adoption, and region to demographically represent the adult US online population. The survey sample size, when weighted, was 4,559. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) Please note that this was an online survey. Respondents who participate in online surveys have in general more experience with the Internet and feel more comfortable transacting online. The data is weighted to be representative for the total online population on the weighting targets mentioned, but this sample bias may produce results that differ from Forrester’s offline benchmark survey. The sample was drawn from members of MarketTools’ online panel, and respondents were motivated by receiving points that could be redeemed for a reward. The sample provided by MarketTools is not a random sample. While individuals have been randomly sampled from MarketTools’ panel for this particular survey, they have previously chosen to take part in the MarketTools online panel.
Survey Instruments:
North American Technographics PC And Gaming Online Survey, Q4 2009 (US) - Survey Instrument
The documents and figures below summarize the findings from this research
The US Consumer PC Market In 2015
Sarah Rotman Epps, June 2010
Apple's iPad Is A New Kind Of PC
Sarah Rotman Epps, May 2010
Which Gamer Is Right For Your Product?
Sonal Gandhi, May 2010
Windows 7 Succeeds In Raising Awareness
J.P. Gownder, Abe Garon, March 2010
Windows 7 Early Adopters Are Very Satisfied
J.P. Gownder, Abe Garon, March 2010
Technographics® Survey Highlights: US Past And Future PC Purchases
Nick Squires, February 2010
Technographics® Survey Highlights: US Gamer Types And Their Activities
Olesia Klevchuk, February 2010