| Name of survey: | European Technographics® Consumer Technology Online Survey, Q4 2009 |
|---|---|
| Product: | European Consumer Technographics |
| Date of survey: | December 2009 |
| Region: | Europe |
| Respondents: | 14,052 |
The European Technographics® Consumer Technology Online Survey, Q4 2009, surveyed 14,052 respondents in the seven markets of France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. This survey is based on online adults ages 16 and older who are members of the Ipsos-MORI online panel. Ipsos weighted the data by age, sex, online frequency, and hours spent online to demographically represent the online adult European population per country. Ipsos fielded the survey in November and December 2009 and motivated respondents with various incentives. For results based on a randomly chosen sample of this size (N = 14,052), there is 95% confidence that the results have a statistical precision of plus or minus 1.1% of what they would be if the entire online adult population of Western Europe had been polled. This confidence interval can widen to 3.1% when the data is analyzed at a country level. The sample used by Ipsos is not a random sample; while individuals have been randomly sampled from the Ipsos panel for this survey, they have previously chosen to take part in the Ipsos online panel.
Survey Instruments:
European Technographics® Consumer Technology Online Survey, Q4 2009 - Questionnaire
The documents and figures below summarize the findings from this research
FaceTime Is The Second Coming Of Video Telephony — Again
Ian Fogg, July 2010
Target Smartphones
Ian Fogg, April 2010
How Can European Operators Make The Most Of Mobile Marketing And Advertising?
Thomas Husson, April 2010