Forrester: - Making Leaders Successful Every Day

The Data-Rich Decision Tool For Technology Product Management & Marketing Professionals

Strategic Oxygen is Forrester's powerful data-driven decision tool for tech marketers. This unique tool enables you to run real-time "what if" scenarios based on the behavior of your customers and prospects from the largest global markets, including the Americas, the BRIC countries, EMEA, and Asia Pacific.

Detailed Insight For Better Decisions

By interviewing more than 100,000 influencers in tech markets worldwide, Strategic Oxygen delivers the rich data and action-oriented recommendations you need to successfully:

• Outline who has influence at what stage in the buying process.
• Learn which vehicles are most influential at each stage.
• Choose the most impactful content for each vehicle.
• Understand what drives influencers to various marketing channels.
• Prioritize messaging for a target's role and the technology being purchased.
• Determine how long various stages in the purchase process last.
• Size your target market of technology influencers.
• Identify trends in changing behavior.