Total Economic Impact (TEI)

Forrester's Total Economic Impact™ portfolio helps you sell by credibly proving the business value of your solution.

TEI Case Studies

• Quantify the value realized by your customers
• Recount your customer’s path to that value
• Apply to simple or complex capabilities and markets

• Single Customer — For products solutions or markets using data from one customer’s deployment
• Multi Customer — For more complex products or markets using data from multiple (4+) customer deployments
• Complex Market — For highly complex products or markets using data from multiple (10+) customer deployments

Interactive ROI Tools

• ROI Estimator — Allow prospects to easily gauge the benefits of your solution (built in conjunction with a case study)
• Gives prospects a quick, personalized ROI estimate
• Captures prospect information via the Web for sales follow-up

• ROI Calculator — Arm your sales team with a customized tool showing client specific, value calculations
• Interactive ROI calculator built to your specifications
• Provides prospect-specific financial return
• Delivers presentation-ready graphics and charts
• Easy-to-use interface

Promotional Speeches and Webinars

Raise external awareness of the value of your solution

• Compels prospects to participate in your event
• Engages Forrester experts with your audience

Sales Training

Train sales to use TEI studies and tools effectively in the sales process

• Help sales articulate the value of your capabilities in financial and business terms
• Maximize the effectiveness of your investment in TEI case studies and tools

The TEI Methodology

A proven methodology that goes beyond simple ROI and TCO analyses.