The traditional software and IT infrastructure industries are being hit by the biggest earthquake since the Windows operating system evolved the PC from a desktop toy to a serious platform, stretching from personal usage across to large-scale data centers. The cloud computing paradigm has the potential to change not only the way users consume business applications and provision IT infrastructure but the ecosystem between vendors and services providers, too. Beyond emerging technologies, cloud computing means a fundamental shift in the economics of technology. This Workshop provides forward-looking guidance on how you can leverage this paradigm change in your specific role and company.
During this full day of presentations, hands-on exercises, and discussions, Forrester analysts provide insights to help you:
- The structure of the cloud computing market. Forrester's cloud computing taxonomy categorizes different segments of the cloud computing market and helps vendors to position their offerings.
- Grasp the cloud market.Understand the fast-moving market of cloud solutions, the market size, and market forecast of different cloud market segments for the coming years. Vendors will be able to predict their opportunity in the future cloud markets after this session.
- Evaluate your cloud readiness. Migrating a solution into the cloud could require rewriting it from scratch in some cases. Transforming a vendor business model from licensed software into a SaaS subscription could even be more risky. Forrester provides an strategy assessment to mitigate your risk individually.
- Develop your cloud strategy. Based on the right understanding of the market forces and your own opportunities you can develop your companies' strategy for cloud computing today and in the future.
Who Should Attend?
- Software vendors of business, platform and infrastructure software
- IT service provider
- Telco service provider
- Cloud management provider
- Hardware vendors
- Vendor Strategy professionals
- Technology Product Management & Marketing professionals
Why Attend?
- Turn the cloud computing market evolution into a revenue stream for your company.
- Hands-on exercises to understand the cloud market and your own opportunities in this market.
- Leave with an action plan and strategy that will generate new growth for your company.
- Work closely with Forrester analysts. Attendance is limited to maximize client-analyst interaction.