Forrester: - Making Leaders Successful Every Day

Registered Attendees: Log in here to download available event presentations.

Today, the people in your organization have unprecedented expectations for driving better, faster business outcomes using content and collaboration technologies. Customers expect personalized service and rapid solutions to product problems. Marketing and communications expect up-to-the minute content changes on Web sites that serve an increasingly global, mobile, rich-media-enabled audience. And employees no longer wait for IT departments to provision the collaboration tools and devices that they need to connect with others. The way people connect and share information is forever transformed due to emerging trends like cloud computing, social software, rich media, consumerization, and ubiquitous mobility.

The New Leadership Opportunity For Content & Collaboration (CC) Professionals

Harnessing these trends to drive real business outcomes — like revenue growth, reduced operating expense, and improved return on assets — requires IT to assume a new leadership position. On top of building engaging Web experiences to drive revenue and reduce service costs, CC professionals must optimize portal, search, collaboration, and eDiscovery strategies that enhance employee productivity while mitigating risks. CC professionals require a new set of skills to address the culture, process, and technology changes amid this groundswell of business technology expectations.

To capitalize on these changes, Content & Collaboration professionals will learn to:

• Engage customers across emerging channels. Learn how empowered employees can better serve customers using social, cloud, mobile, and video technologies.
• Innovate by harnessing the power of collaboration. See how leading organizations are using organizational models, tool sets, and new skills to accelerate innovation with collaboration platforms and tools like social networks.
• Accelerate your strategy while balancing risk and return. Learn to optimize processes and tools like enterprise content management, eDiscovery, search, and intranet portals to mitigate risks and maximize information discovery, use, and re-use.

Who Should Attend?

IT and business professionals concerned with marketing, business, or technical aspects of both internal and public-facing Web sites, and professionals focused on portals and intranets, enterprise search and text analytics, collaboration and knowledge management, corporate communications, product management, project management, legal risk mitigation, eDiscovery, archiving strategies, content authoring, and publishing.

Interested in attending? Download a letter to request approval from your manager. [Word document]

Why Attend?

Actionable Advice — Tailored To Your Role

Forrester’s Content and Collaboration Forum will consist of two tracks designed to make you more successful in your role.

• Empowering people with technology. This track will answer which organizational models, skills, foundation technologies, deployment models, and technology behaviors enable workers and customers to drive better business outcomes.
• Optimizing content and collaboration. This track will answer how IT professionals can optimize content and collaboration investments across people, process, and technology — including next-gen Web experiences, content management strategies, and risk mitigation.

Key Takeaways For This Event Will Include:

• New insights on harnessing technology innovators from Forrester’s latest book, Empowered.
• Forrester’s latest thinking on the future of multichannel customer engagement platforms.
• Road maps and planning assumptions for taking products like SharePoint to the next level.
• Insights from vendors, peers, and analysts on securing and mitigating the inherent risks associated with eDiscovery and compliance.

Other Benefits Of Attending

• One-On-One Meetings with more than 100 Forrester analysts.
• Compelling keynotes from leading executives on the topic of IT’s value to the enterprise.
• Case studies showcasing success stories and lessons learned.
• Peer-networking opportunities with more than 1,000 attendees.
• Insight into technology solutions from leading technology vendors.