Forrester: - Making Leaders Successful Every Day

Strategies for driving customer engagement continue to change rapidly. For the past several years, companies have been weaving social media into their customer relationship management and marketing strategies. As more powerful mobile devices became commonplace, many companies have added mobile as a channel for marketing and service provision. Multi- and cross-channel experiences are becoming more customary as companies strive to customize relationships with individuals. Companies have invested in each of these areas — but often as isolated initiatives.

Today, companies need to leverage all of these tools to drive engagement. Forrester calls this combined approach "Multidimensional Customer Engagement" — mixing social, mobile, multichannel, and media to create a well-rounded customer experience. Multidimensional engagement is becoming table stakes for companies seeking to attract and retain high-value customers.

Understanding best practices in each area of engagement — and then understanding how these dimensions can best work together — will help you drive your company's marketing and strategy efforts.

At Forrester's Marketing And Strategy Forum EMEA 2010, you will hear how marketing and strategy leaders from major global companies are already successfully meeting the challenge. The exclusive research findings and case studies you will see will help you conceive and execute your own multidimensional customer engagement strategy.

Key Questions This Forum Will Answer

• What is multidimensional customer engagement?
• How can companies use new technologies to acquire — and keep — customers?
• What are the new best practices for engaging customers with mobile?
• What are the new best practices for engaging customers with social media?
• What are the new best practices for engaging customers with multichannel strategies?
• How can companies tie together all of these approaches?
• What are the drivers of customer loyalty today?
• Which companies have succeeded in using multidimensional approaches to engage customers?

Who Should Attend?

• Market Research professionals
• Consumer Product Strategy professionals
• Customer Experience professionals
• eBusiness & Channel Strategy professionals
• Interactive Marketing professionals
• CMO & Marketing Leadership professionals
• Technology Product Management & Marketing professionals
• Vendor Strategy professionals

Why Attend?

• The quality of the Forrester keynotes. Presentations are backed by thousands of interviews with technology leaders, business executives, and vendors.
• Exclusive audiences. Forrester Forum attendees include executives from the highest organizational levels.
• Integration of organizational, technological, and business issues. Forrester Forums provide a comprehensive understanding of the challenges ahead and how your company can overcome them.
• One-On-One Meetings with Forrester analysts. Speak one-on-one with Forrester analysts about earning customer loyalty through great customer experiences.