To make users happy and stay competitive, you have to continually win their hearts and minds with a user experience (UX) that is compelling, useful, usable, and desirable. Great user experience design is both art and science. It's part art because you have to find that differentiating je ne sais quoi that delights users. But design is also part science because research tells us which design processes are likely to work — or fail. To go from good to great, you must inject user experience design best practices into your application development process immediately.
In this Workshop, start to learn how to create great user experiences from Forrester's ongoing research on UX design best practices. Forrester provides you with concrete skills and knowledge that you can use immediately to design and build great user experiences into your applications.
During this full day of presentations, hands-on exercises, and discussions, participants learn how to:
- Design compelling, business-winning user experiences that are useful, usable, and desirable.
- Make better design and technology decisions.
- Evaluate the effectiveness of a user experience design.
- Make UX design a first-class part of your application development process without adding costs or overhead.
Who Should Attend?
Those involved in the design, redesign, or development of Web and/or mobile applications including:
- Application developers
- Business analysts
- eCommerce professionals
- Marketing professionals
- Program or project managers
Why Attend?
- Leave with new knowledge and skills that you can apply immediately and confidently to start designing better user experiences.
- Forrester Senior Analyst Mike Gualtieri is a leading expert in application development and user experience. He advises hundreds of clients each year on application development and user experience questions.
- The Workshop combines classroom instruction and exercises to help attendees apply what they learn.
- Attendees have the opportunity to network with peers facing similar goals and challenges.
- Time-to-value is quicker: All material is covered in one intense day rather than an entire week.
