Forrester: - Making Leaders Successful Every Day

Social technologies like blogs, wikis, Twitter, and social networks are allowing us to rethink organizational design and business strategy.

• Executives are looking for new ways to harness social technologies to increase revenue, market share, and profitability.
• Customers, empowered by social technologies, brag or complain about your brand, products, and services. They share experiences with each other.
• Employees must be encouraged to help empowered customers as well as to collaborate as never before.
• Fully realizing the potential benefits of social empowerment requires the development of a comprehensive social business strategy for the organization.

This interactive one-day Workshop focuses on the development of an empowering social business strategy and the role of social technologies in enabling the strategy. Attendees explore how to develop a social business strategy for your organization and how to effectively select and deploy social technologies to empower your customers and your employees. Forrester analysts guide you through the sessions with case studies and exercises designed to help you apply your learning within your own organization. Finally, build an action plan for developing a successful social business strategy.

Who Should Attend?

This Workshop is suitable for diverse groups of organizational leaders looking to develop and influence the organization's social strategy. Although intended primarily for IT executives, it is equally suitable for executives and senior managers outside of IT with responsibility for developing social business strategy, including:

• CIOs and IT leaders.
• Non-IT leaders responsible for social technology strategy.
• Senior IT staff responsible for developing business and technology strategy.

Why Attend?

Attendees gain an understanding of the broader context of social technologies within the enterprise and learn how to tap into these technologies to empower employees. They also learn the important steps to effective adoption of social technologies beyond selecting the right technology platforms. Forrester analysts work with you to:

• Assess your organization's social maturity.
• Develop a social strategy framework based on the POST methodology.
• Build a plan for social change and empowerment.
• Develop the elements of a social policy.
• Develop a deployment strategy to drive adoption.
• Assess appropriate technology platforms.
• Build a social strategy action plan.