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	July 21, 2010 Case Study: Wells Fargo Proves The Business Case For Online Chat Wells Fargo's Second Attempt At Online Chat Finds Incremental Success by Brad Strothkamp with Benjamin Ensor, Brendan McGowan	Average: 9  (2 ratings)

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Executive Summary

Wells Fargo was a pioneer in the use of online chat in 2002. While that initial move into live help met with mixed results, the desire on the team's part to inject human assistance into the process of shopping online for lending products never faded. In 2008, Wells Fargo made a second attempt to leverage online chat to drive sales, and happily, this time the results have been crystal clear. High customer satisfaction scores and a double-digit increase in converted shoppers have shown the value once and for all of this technology.

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