For Interactive Marketing Professionals

Primary Analyst Photo	Document Information	Rate this Document
	April 7, 2010 Consumer Goods Interactive Spend Outpaces Other Industries' by Shar VanBoskirk with Jennifer Wise	Average: 4  (2 ratings)

This is an excerpt

Executive Summary

Consumer product goods (CPG) companies are expected to grow their interactive marketing spend by a 22% compound annual growth rate (CAGR) — more than any other industry. This shift occurs as marketers seek to combat recessionary effects, further engage consumers, and embrace Adaptive Brand Marketing. To scale interactive programs, Forrester recommends that consumer goods firms automate and set program standards.

This is an excerpt

Buy Risk-Free

Price: US $2495

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.