For Application Development & Delivery Professionals

Primary Analyst Photo	Document Information	Rate this Document
	August 24, 2010 Define Your Mobile Development Strategy Use Forrester's Mobile POST Method To Create A Mobile Development Plan by Jeffrey S. Hammond with John R. Rymer, Adam Knoll	Average: 8  (10 ratings)

This is an excerpt

Executive Summary

Developing mobile applications used to be an arcane activity pursued by highly specialized developers, but no more. The surge in popularity of Android devices, BlackBerries, and iPhones has application development professionals gearing up to incorporate mobile development into mainstream development processes. The first step in taking mobile development mainstream is defining your strategy. Learn from your peers in consumer product strategy by applying Forrester's POST method to your mobile development efforts. Begin by understanding what types of mobile users you need to support. Next, determine your objectives, and then build a strategy based on your desired offering and level of corporate commitment to mobile. Once you have completed these three steps, then — and only then — should you choose from among the six mobile development styles at your disposal and the vendors that offer mobile platforms and tools that can aid your efforts.

TABLE OF CONTENTS

• Mobile Used To Be Its Own Silo, But Now It's Going Mainstream

RECOMMENDATIONS

• Use The POST Method To Get Started, But Keep Your Options Open

WHAT IT MEANS

• Mobile Development Is Crossing The Chasm
• Supplemental Material
• Related Research Documents

This is an excerpt

Buy Risk-Free

Price: US $2495

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.