For Vendor Strategy Professionals

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	August 13, 2010 The Digital Drop: IT Opportunities In The Oil And Gas Industry by Holger Kisker, Ph.D. with Thomas Mendel, Ph.D., Miroslaw Lisserman	Average: 10  (3 ratings)

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Executive Summary

The information and communications technology (ICT) industry is facing the next big wave of verticalization. With business challenges becoming increasingly complex, ICT solutions to address and solve these challenges need to become more tailored to specific industry verticals. The oil and gas industry is a huge opportunity for ICT vendors because of its high-tech nature, market size, and consolidation. But how does a vendor successfully penetrate the oil and gas industry? This report is the first in a series that will help ICT vendor strategists understand the key market dynamics in the energy industry and build the right strategy to tap into its market potential.

TABLE OF CONTENTS

• The Tech Industry Context For The Oil And Gas Industry ICT Market
• Verticalization Is Key For ICT Vendor Success
• The ICT Market In The Oil And Gas Industry
• The Oil And Gas Industry In Transition
• Energize Your ICT Business

RECOMMENDATIONS

• ICT Vendors Need To Embrace The Oil And Gas Industry

WHAT IT MEANS

• Implementing The Digital Drop
• Related Research Documents

This is an excerpt

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