For eBusiness & Channel Strategy Professionals

Primary Analyst Photo	Document Information	Rate this Document
	June 3, 2010 Financial Services Web Sites Should Offer Product Comparisons by Vanessa Niemeyer, Ph.D. with Benjamin Ensor, Brad Strothkamp, Courtney Tincher	Average: 6  (1 rating)

This is an excerpt

Executive Summary

Offering product comparisons is an effective way for financial services eBusiness executives to support sales, build trust, and offer customers an alternative to external price comparison Web sites. To gain these benefits, eBusiness executives need to develop more sophisticated product comparisons that highlight key product benefits, show the suitability of products for customer needs and situations, let users customize the comparisons, and combine product comparison with product selection.

TABLE OF CONTENTS

• Customers Want Product Comparisons
• Good Product Comparisons Are Customer Oriented And Customizable
• Related Research Documents

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.