For Vendor Strategy Professionals

Primary Analyst Photo	Document Information	Rate this Document
	November 13, 2008 IT To BT — An Opportunity For Vendors an introduction by Thomas Mendel, Ph.D.	Average: 10  (1 rating)

This is an excerpt

Executive Summary

Forrester has argued that a fundamental shift from information technology (IT) to business technology (BT) is occurring. Vendor strategists need to realign their value proposition to take into account the different needs IT executives will develop when shifting to BT.

This is an excerpt