For Consumer Product Strategy Professionals

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	March 18, 2009 Media Trends: Time Spent On The Internet Continues To Grow by Bobby Tulsiani with Mark Mulligan, Dan Wilkos

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Executive Summary

Driven by the increasing availability of broadband, shift toward digital media, and prevalence of multitasking, time spent on the Internet continues to grow. However, all hours on the Internet are not equal as users primarily split time between communication and media activities. Product strategists at media companies should look to leverage the Internet's rising popularity by focusing on promotional and global opportunities.

This is an excerpt

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