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February 9, 2007 Online Financial ServicesMarketing and Servicing Opportunities to Studentsby Asaf Buchner with Amanda Guzman |
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This is an excerpt
Executive Summary
Banks and credit card issuers are looking to optimize their use of the Internet to cater to students.
Key Questions
- What is the size of the online student population?
- Which financial products are students looking for online?
- What strategies should financial institutions take to target the student segment?
This is an excerpt
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