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	August 2, 2010 Online Retailing In Australia 2010: Performance And Channels by Steven Noble with Patti Freeman Evans, Brendan McGowan, Ben Zeidler	Average: 1  (1 rating)

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Executive Summary

Many of Australia's largest traditional retailers have done little more than experiment with eCommerce. As a result, the industry has grown used to saying that Australia lags other developed nations when it comes to online retail. This is true, but "Online Retailing in Australia 2010," a Forrester study incorporating data collected in partnership with the Online Retailer Expo & Conference 2010, showed the other half of the story: While Australia's online retailers are generally small, they are growing very quickly, often selling internationally, and performing quite well against key metrics such as conversion rates. Nonetheless, they face many challenges, including haphazard fulfillment, skills shortages, and the scramble to keep up. As new merchants enter this space, the local online retail incumbents will have to focus on the basics of retail success while methodically building a superb multichannel experience.

TABLE OF CONTENTS

• Australian Online Retailers Are Prospering But Face Challenges
• Australian Retailers Are Evolving Their Channel Strategies

RECOMMENDATIONS

• Prepare For The Next Wave Of Australian Online Retail
• Supplemental Material
• Related Research Documents

This is an excerpt

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