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August 19, 2010 Online Retailing In Australia 2010: Technology Investmentby Steven Noble, Brian K. Walker with Patti Freeman Evans, Ben Zeidler, Brendan McGowan |
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Executive Summary
As online retail continues to gather pace in Australia, merchants have significant plans for eCommerce technology investment. In particular, 53% of respondents say the base eCommerce platform is the key investment priority in the year ahead. Likewise, 43% of respondents say content-management tools will be an investment priority in the year ahead. As they choose their tools, Australian retailers should follow the STEP vendor selection methodology, which dramatically improves the selection processes by involving the vendors in responding to real-world business scenarios.
TABLE OF CONTENTS
- Australian Merchants Are Increasing Their Use Of Technology
RECOMMENDATIONS
- The Practical Folk Of Australian Retail Must Extend Their Vision
- Supplemental Material
- Related Research Documents
This is an excerpt
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