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	June 7, 2010 (updated July 26, 2010) Forrester Research eReader Forecast, 2010 To 2015 (US) ForecastView Spreadsheet by Ed Kahn

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Executive Summary

Reading device unit sales and users (dedicated eReader, mobile phone, desktop PC, laptop/notebook PC, netbook/mini PC, tablet PC). eBook readers by device and eBook revenue. Includes historical data going back to 2008 plus a five-year forecast. Note: Some of the data contained in this Forecast is currently being revised due to rapidly changing market conditions and newly acquired consumer data.

Methodology

As part of the forecast modeling, Forrester develops comprehensive historical and base-year market size estimates based on a variety of sources, including public financial documents, executive interviews, Forrester?s proprietary primary consumer and executive research, and analysis of the Internet traffic database.All of Forrester's forecasts are designed by a dedicated team of forecasting analysts who build the models, conduct extensive industry research, and manage the process of formally building consensus among Forrester?s analysts. Forecast analysts have backgrounds in investment banking, management consulting, and market research, where they developed extensive experience with industry and company forecasting.Please refer to the Methodology tab in the worksheet document for further information about definitions and levers in the forecast.

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