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July 6, 2010

Technographics® Survey Highlights: Online Shopping And Multichannel Shopping Overview

by Ina Mitskaviets

with Jacqueline Anderson

This is an excerpt

Executive Summary

This highlight deck outlines online shopping and multichannel shopping in the US from our North American Technographics Retail Online Benchmark Recontact Survey, Q2 2010 (US)

Methodology

Forrester conducted an online survey fielded in April 2010 of 4,106 US online users ages 18 to 88 as a subsegment of the North American Technographics Online Benchmark Survey, Q2 2010 population.

This is an excerpt

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ALSO OF INTEREST

RESEARCH CATEGORIES

Technology

eBusiness/eCommerce, Business-To-Consumer eCommerce

Industry

Retail, Multichannel Retail

Geography

Asia Pacific, Europe, North America