Document Controls
For Market Insights Professionals
| Primary Analyst Photo | Document Information | Rate this Document |
|---|---|---|
 |
August 13, 2010 Technographics® Survey Highlights: What Types Of Advertising Do Latin Americans Trust?with Reineke Reitsma |
|
This is an excerpt
Executive Summary
An overview of the types of advertisments that Latin Americans trust and how these differ for Brazilian and Mexican consumers.
Methodology
Forrester conducted a face-to-face survey fielded in April and May 2010 of 6,012 individuals ages 16 to 75 in top urban cities of Mexico (including M?xico City, Guadalajara, Monterrey, Puebla, Toluca, Tijuana, Le?n, Ju?rez, Veracruz, and M?rida) and Brazil (including S?o Paulo, Rio de Janeiro, Recife, Porto Alegre, Belo Horizonte, Salvador, Curitiba, Brasilia, Ribeir?o Preto, Presidente Prudente, S?o Jos? dos Campos, and S?o Jos? do Rio Preto).
This is an excerpt
This document is not available for individual purchase.
Please contact a sales representative for more information.