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	March 22, 2010 Technographics Survey Highlights: Online Banking And Money Management Tools European Technographics Financial Services Online Survey, Q4 2009 by Olesia Klevchuk with Reineke Reitsma

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Executive Summary

This highlight deck summarizes the key findings related to online banking and money management tools from Forrester's European Technographics Financial Services Online Survey, Q4 2009.

Methodology

The European Technographics Financial Services Online Survey, Q4 2009, surveyed 14,148 respondents in the seven markets of France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. This survey is based on online adults ages 16 and older who are members of the Ipsos-MORI online panel. Ipsos weighted the data by age, sex, online frequency, online banking, and hours spent online to demographically represent the online adult European population per country. Ipsos fielded the survey in November and December 2009 and motivated respondents with various incentives. For results based on a randomly chosen sample of this size (N = 14,148), there is 95% confidence that the results have a statistical precision of plus or minus 1.1% of what they would be if the entire online adult population of Western Europe had been polled. This confidence interval can widen to 3.1% when the data is analyzed at a country level. The sample used by Ipsos is not a random sample; while individuals have been randomly sampled from the Ipsos panel for this survey, they have previously chosen to take part in the Ipsos online panel.

This is an excerpt