For eBusiness & Channel Strategy Professionals

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	June 11, 2010 Ten Ways To Maximize Cross-Selling Of Financial Products Online Frequency Of Use Requires eBusiness To Take The Lead In Cross-Selling by Brad Strothkamp with Carrie Johnson, Brendan McGowan	Average: 7  (2 ratings)

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Executive Summary

The Web plays a central role in the lives of today's financial consumers. Consumers use this channel as the primary method of servicing their accounts and researching financial products for purchase. A financial provider has more ongoing "touches" with its customers through the Web than through any other channel. As a result of this central role, the Web also has an opportunity to play a key role in the execution of successful cross-selling strategies. eBusiness managers must encourage their teams to move beyond the basics in order to take advantage of next-generation cross-selling techniques on both the public and secured Web sites.

TABLE OF CONTENTS

• The Web Is The Dominant Channel For Financial Services
• Ten Ways The Web Can Improve Cross-Selling Efforts

WHAT IT MEANS

• The Web Plays A Key Role In Cross-Selling Execution
• Supplemental Material
• Related Research Documents

This is an excerpt

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