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August 27, 2010 US Consumers Continue To Show Limited Interest In Mobile PaymentsConsumer Interest Is Rising Slightly, But Mainstream Adoption Is Still Far Offby Emmett Higdon, Peter Wannemacher with Benjamin Ensor, Julie A. Ask, Serena Goldberg, Brendan McGowan |
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Executive Summary
In the US, adoption of mobile payments has been virtually nonexistent, although interest is starting to notch upward. Today, 18% of US online adults express interest in mobile payments, and yet less than 6% have ever used any type of mobile payment. Those most interested are young, high-income individuals who spend a lot. Interest also varies by the type of phone a person has, with iPhone owners showing the most interest in mobile payments. Despite rising interest over the past three years, mobile payments are a long way from mainstream adoption in the US because current mobile payment offerings lack a clear promise of superior benefits to consumers — or a business model that addresses the needs of all the players in the payments ecosystem.
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