For eBusiness & Channel Strategy Professionals

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	June 15, 2009 US Electronic Bill Payment And Presentment Forecast, 2009 To 2014 Preparing For The Rise Of The Biller-Direct Generation by Edward Kountz with Vikram Sehgal, Benjamin Ensor, Courtney Tincher	Average: 4  (2 ratings)

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Executive Summary

Between 2009 and 2014, the total number of US online bill payment households will increase from 48 million to 63 million. Despite the early gains of direct billers, Forrester believes that bill consolidators like banks have a slight advantage in a maturing market. Nevertheless, bank eBusiness executives must secure this edge through cultivation of solid bill payment relationships with young affluents and other young adults, who are significantly more likely than the average online user to pay via billers' sites. eBusiness executives must also invest in tools supporting the shift from a focus on adoption alone to one that encourages activation and repeat usage.

This is an excerpt

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