Many online US households are now online bill viewing and payment (VAP) households. A maturing market therefore requires banks to move beyond enrollment and invest in new tactics to drive use frequency and depth of relationship.
Key Questions
How many US online households will view and pay bills online in 2013?
How will the percentage of US households viewing bills through consolidators' Web sites change?
Which tactics can be used to attract consumers to online bill VAP and encourage them to engage relatively more often?
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