For eBusiness & Channel Strategy Professionals

Primary Analyst Photo	Document Information	Rate this Document
	July 31, 2009 US Internet Banking Forecast, 2009 To 2014 As Overall Growth Slows, Gen Y Will Drive Growth by Edward Kountz with Benjamin Ensor, Vikram Sehgal, Peter Wannemacher, Courtney Tincher

This is an excerpt

Executive Summary

Online banking is maturing in the US. Between 2009 and 2014, the total number of US online banking households will increase from 54 million to 66 million. Much of this growth will come from Gen Y (ages 18 to 29) user households, as Gen Y will adopt online banking at a rate three times higher than that of any other group. Bank channel strategists must emphasize immediacy and a two-way dialogue when seeking to convert young online users. At the same time, they must focus on tactics that drive activation and product upsell opportunities, as slowing growth makes acquisition relatively less important moving forward.

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied, return it for a full refund.

Already a Forrester Client?
Log in to read this document.