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August 24, 2010 The Web Is The Critical Channel For Serving Small Business Banking CustomerseBusiness Executives Should Focus On Web Site Functionality For Supportby Brad Strothkamp, Peter Wannemacher with Ben Zeidler |
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Executive Summary
Small business owners know a lot about their businesses, but they often know little about how to best manage the financial aspects of those businesses. As these small businesses grow, banks can build stronger relationships with them by ensuring that they provide servicing support that meets their expectations, and today that means using the Web to enable them to manage their finances online. Three in four small business owners have used the Web to conduct a banking activity in the past year, mostly for account viewing and basic transactions. eBusiness managers at banks play a key role in satisfying and retaining small businesses by providing strong secure site functionality, and they can enhance those relationships further by exploring the benefits of online social media tools.
This is an excerpt
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