Forrester: - Making Leaders Successful Every Day

Analyst's Photo	Name and Title	Contact information
	Brian K. Walker Principal Analyst

Research Coverage

B2B Integration, Business-To-Business eCommerce, Business-To-Consumer eCommerce, Commerce Servers, Marketing & Advertising, Marketing Automation, Mobile Commerce, Multichannel Selling Strategies, Online Marketing Technology, Retail, Sell-Side Content Management, The Mobile Channel, Travel, Travel Technologies, eBusiness/eCommerce, eBusiness/eCommerce Best Practices, eBusiness/eCommerce Strategy, eBusiness/eCommerce Vendor Selection, eCommerce Platforms & Technologies

Research Focus

Brian serves eBusiness & Channel Strategy professionals and specializes in how businesses can best use technology to drive results. Brian has experience with a wide range of eBusiness technologies, ranging from eCommerce platforms and software-as-a-service (SaaS) offerings, mobile commerce solutions, analytics, rich imaging, search, personalization, and content management, among others. Brian has specific expertise within retail, B2B, and online travel, and his interests focus on multichannel strategies; user experience design; and technology solutions that facilitate the interactions between consumers, retailers, and brands.

Previous Work Experience

Brian is a seasoned Internet and eCommerce leader with extensive experience working with a wide range of commerce platforms and related technologies such as rich media, analytics, email marketing, search engine marketing (SEM), search engine optimization (SEO), content management, digital asset management, dynamic content delivery, and content syndication.

Brian has more than 11 years of experience in eCommerce and online marketing, serving senior roles for large, established online retailers and Web marketers such as Amazon.com, Classmates Online, Eddie Bauer, Expedia.com, and The Spiegel Group and providing solutions for the online retailers and Web marketers while at Amazon Enterprise Solutions and his own firm. Brian's roles span both business and technology leadership, from Web marketing, online merchandising, product management, solution architecture, customer experience design, and technology leadership.

Education

Brian holds a B.A. in creative writing from the University of Washington.

Latest Research

Planned Research

Did You Know?

Brian is an avid gardener and enjoys soccer, cycling, snowboarding, poetry, politics, and spending time with his family.