Forrester Research

Analyst's Photo	Name and Title	Contact information
	Daniel Krauss Analyst

Research Coverage

Brand Strategy, Business Models, Competitive Analysis, Corporate Strategy, Decision Tools, Emerging Trends, Global, Globalization & Emerging Markets, Go-To-Market Strategies, Green Design, Green Marketing, IT Consulting, IT Infrastructure & Operations, IT Services, IT Strategy Consulting, Innovation Networks, Innovation Strategy, Marketing & Advertising, Marketing & Sales Strategies, Mergers & Acquisitions, Product & Solutions Strategies, Product Portfolio Strategies, Professional Services, Sales, Marketing, & Product Strategy, Stakeholder Alignment, Strategy Execution & Measurement, Strategy Frameworks & Models, Technology Vendor Alliances & Partnerships, Vendor Positioning

Research Focus

Daniel serves tech industry Vendor Strategy professionals in predicting and quantifying tech industry disruptions. Daniel's research examines the changing dynamics within the eclectic and converging business and IT consulting services landscape, with emphasis on the management consulting, sustainability, and green IT service offerings of business and IT service providers. In addition, he analyzes how service providers innovate, design, and manage solutions and services aimed at executive levels and the role that emerging management paradigms and models have in this context. For example, in Forrester's "Innovating Corporate Strategy Services" report, he exemplified the first research and framework about the process and dynamics of service innovation in business consulting services. He also introduced the market definition for M&A management tools. Daniel has been cited in CIO Magazine, Computerwoche, ComputerWorld, and LeMagIT.

Previous Work Experience

Daniel started his career as a research associate at Forrester, supporting analysts and developing and crafting research and models like Forrester's market momentum research and Vendor Positioning Review methodology.

Education

Daniel received a degree in business from the Johannes Gutenberg University in Mainz, Germany. He also studied at the Pacific Lutheran University in Tacoma, Wash., and at the Warsaw School of Economics in Warsaw, Poland.