Mary Beth KempVice President, Principal Analyst
Consumer Packaged Goods, Corporate Strategy, Direct Marketing, Financial Services, Innovation Networks, Innovation Strategy, Marketing, Marketing & Advertising, Marketing Measurement, Professional Services, Sales, Marketing, & Product Strategy, Travel
Mary Beth contributes to Forrester's research offerings for CMO & Marketing Leadership professionals. She lends a global point of view on the challenges facing marketers — increasingly fragmented media, the pervasiveness of new technologies, changing consumer behavior, and the growing accountability of marketing. Her current research touches marketing strategy, integrated and ubiquitous marketing, and the changes required of advertising and of agencies. Mary Beth is based in Paris.
Before joining Forrester, Mary Beth spent more than 20 years as an international marketer, advising and coaching blue chip brands and organizations. She has worked on both the client and agency side. Mary Beth was CRM director at Dassault Systèmes, designing and championing its customer-centric business strategy. She also chalked up 10 years in the Ogilvy network, in Paris and New York. There she developed interactive and relationship marketing strategies with Air France, IBM, Nestlé, and Unilever. She began her career in direct marketing working with clients American Express and AT&T.
Mary Beth holds a bachelor's degree in journalism from Drake University.
CMO Imperatives For 2012 January 18, 2012 (Rating: 3) BookmarkPDF
Visible Value Differentiates Brands And Drives Loyalty November 30, 2011 (Rating: 9) BookmarkPDF
Orchestrating The Brand Experience: A Maturity Model October 17, 2011 (Rating: 8) BookmarkPDF
Marketing Leaders' Approach To Content Creation For Brands August 17, 2011 (Rating: 9) BookmarkPDF
Benchmark Your Organization's Readiness For Marketing Innovation July 12, 2011 BookmarkPDF
Sustaining Customer Relationships Throughout the Customer Life Cycle February 2012 Receive an alert when this document is published: email RSS
Managing Your Portfolio of Brands in a Digital Age May 2012 Receive an alert when this document is published: email RSS
Transforming The Enterprise Around the Dots June 2012 Receive an alert when this document is published: email RSS
Mary Beth loves food, wine, and cooking. She has a small kitchen but an enormous collection of cookbooks.
English, French
Forrester will alert you by email or RSS each time Mary Beth Kemp publishes new content.
Create A Research Alert
Create An RSS Feed