Nate ElliottVice President, Principal Analyst
Emerging Trends, Europe, Global
As a vice president and principal analyst serving Interactive Marketing Professionals, Nate Elliott helps companies develop interactive marketing strategies for global and emerging markets, with a special focus on branding channels such as social media and online video advertising. His clients come from nearly every industry — including consumer goods, pharmaceuticals, and financial services — and from all over the world.
Nate is an industry pioneer who's been helping marketers create interactive strategies since 1995. He worked at DoubleClick from 1997 until 2001, managing the DoubleClick Studio advertising design team and serving as the company's senior manager for rich media products. In 2001, Nate founded the US IAB's Rich Media Task Force and set the first industry standards for rich media and video ads. He's also worked for Macromedia (now Adobe) developing rich media products and standards, and has been with Forrester since 2003. Nate has lived and worked in London, New York, Berlin, and Vancouver.
Nate has spoken at hundreds of events around the world, including the Web 2.0 Expo and ad:tech; he writes columns for publications such as Mashable, Forbes, and Adweek; and he regularly offers comment to leading media outlets such as the BBC, The Economist, and The New York Times.
Nate studied computer-mediated communication and interactive multimedia design at Cornell University.
Tap Into Social Media's Unexpected Global Hotspots January 06, 2012 BookmarkPDF
Global Social Media Adoption In 2011 January 04, 2012 BookmarkPDF
2012 Interactive Marketing Predictions December 07, 2011 (Rating: 9) BookmarkPDF
The Right Way To Globalize Your Interactive Marketing Programs December 02, 2011 (Rating: 7) BookmarkPDF
It's Time To Make Facebook Marketing Work November 28, 2011 (Rating: 9) BookmarkPDF
Interactive Marketing In China March 2012 Receive an alert when this document is published: email RSS
Social Media Marketing in China April 2012 Receive an alert when this document is published: email RSS
Interactive Brand Ecosystem 2012 May 2012 Receive an alert when this document is published: email RSS
How To Make Social Media Marketing Work May 2012 Receive an alert when this document is published: email RSS
Global IM Organizational Best Practices July 2012 Receive an alert when this document is published: email RSS
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