Consumer Technographics

Understand The Digital Consumer. Make Better Decisions.

The largest and longest running global study on how technology impacts consumers' attitudes, behaviors, and motivations.

5 panels

The world's leading brands use Forrester's Consumer Technographics insights to help them:

Understand
new and changing markets

Target
and profile the right customers

Identify
the right product features

Plan
effective marketing campaigns

Analyze
customers, partners and competitors

map

Global Reach & Consistency

  • Since 1997, Forrester has surveyed over 2 million households worldwide.

  • More than 335,000 completed surveys in 19 countries representing more than 58% of the world's population and more than 75% of global GDP

  • Largest number of completed surveys per country of any digital consumer study

  • Over 500 brands profiled

  • Globally consistent questions for comparability across geographies

  • New for 2011: Russian Technographics!

The Forrester Difference:

  • Dedicated data advisors for custom data insights within 48 hours
  • Proprietary segmentations on the digital, mobile and social behaviors of your customers
  • Custom persona development and creation
  • Forrester analysts to help you understand what the data means for your business and future strategy
  • New Data self-service tool for quick answers on the go

Contact Us:

  • Click here to have a Forrester data specialist contact you about Consumer Technographics

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Available Products

North American Technographics
Consumer data in the US and Canada

European Technographics
Consumer data in seven European countries

Asia Pacific Technographics
Consumer data in China, India, Japan, S. Korea and Australia

Latin American Consumer Technographics
Consumer data in Mexico and Brazil

Canadian Technographics
Consumer data in Canada

Russian Technographics
Consumer data in Russia

Omnibus Surveys
Ask your questions on our surveys.

How Clients Use Technographics®

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See how our clients are using Technographics »

Contact Us

Find out more on how Forrester's Marketing & Strategy Data products and services can help you succeed.

Contact us at +1.617.613.6055, or email us at data@forrester.com.

Forrester Omnibus Survey

Forrester's Mail Omnibus survey offers clients a unique opportunity to conduct primary research while leveraging the results of the annual US Consumer Technographics®Benchmark survey.

Learn more and view the Omnibus survey schedule »