Forrester Planned Research

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Planned research — including dates, titles, authors, and research topics — is subject to change at any time.

Projected Date	Role	Title	Analyst	Success Imperative	Industry	Features	Notify Me
September 2010	Interactive Marketing	Advances In Interactive Marketing Measurement Technology	Joanna O'Connell	Improve the performance of digital campaigns
Advances In Interactive Marketing Measurement Technology
September 2010	Interactive Marketing	Mobile Search And Display	Melissa Parrish	Develop winning strategies for emerging and mainstream digital media
Mobile Search And Display
September 2010	Consumer Product Strategy	Generation M & The Future of the Smartphone	Ian Fogg
Smartphone ownership is rising dramatically. This is boosting mobile Internet, data and apps and opening up opportunities. Yet it's dangerous to base product strategies on today's smartphone owners. The new generation of smartphone buyers use of the Internet on other devices in fundamentally different ways to current smartphone owners and this will translate across into their use of smartphones as they adopt them.
September 2010	Consumer Product Strategy	Mobile Maturity Index	Thomas Husson
This report will provide a framework analysis and supply side data to measure how advanced you are in implementing your mobile approach
September 2010	Customer Intelligence	Organizing For Social Intelligence	Zach Hofer-Shall	Advocate the business value of Customer Intelligence
Coming soon...
September 2010	null	How US Insurance Customers Use Different Channels				Consumer Technographics
Details to follow.
September 2010	CMO & Marketing Leadership	What Comes After the Funnel?	Steven Noble	Define the future of marketing and customer relationships
It has become a cliché of marketing debate that the funnel is past its use-by-date. However, every critic points to a different supposedly fatal flaw in the funnel. What’s more, none of the alternatives so far have matched the funnel’s simplicity and utility. This research will answer three questions: 1.Does the funnel usefully describe the purchase journey? 2.Does the funnel usefully describe the sales and marketing process? 3.What alternative models, if any, are best filling the funnel’s shoes?
September 2010	eBusiness & Channel Strategy	What Tools And Functionality European Online Investors Want	Alexander Hesse			Consumer Technographics
Details to follow.
September 2010	Content & Collaboration	The Forrester Wave: Message Archiving Software, Q3 2010	Brian Hill	Mitigate risks associated with eDiscovery and compliance
This report, which will be based on a Forrester Wave evaluation, will compare the leading message archiving software offerings.
September 2010	Enterprise Architecture	Fabric Operating System Revisited	Galen Schreck	Connect the dots between business and technology strategy
In 2003, Forrester explored the idea of a fabric operating system that would provide the necessary intelligence to orchestrate emerging virtualized data centers. Today, operating system, server virtualization, system management, and application platform vendors have developed many of the capabilities required to run a virtualized data center – while uncovering yet more management issues to address in the future. This report will examine how the fabric operating system has evolved, and is likely to continue maturing over the next 5+ years.
September 2010	null	How US Financial Firms Should Approach Interacting With Consumers On Social Web Sites	Brad Strothkamp			Consumer Technographics
Details to follow.
September 2010	Enterprise Architecture	Business Architecture: The Structure Of Strategy	Jeff Scott	Connect the dots between business and technology strategy
This report will describe how organizations are identifying, capturing, and describing business strategies as part of their business architecture model.
September 2010	Interactive Marketing	UGC Contest Platforms	Melissa Parrish	Build the right team, partnerships, and technologies
UGC Contest Platforms
September 2010	CIO	Balancing Local Versus Global Processes And System	Marc Cecere	Develop a business technology organization primed for future performance
Large IT shops want to be more than a collection of smaller ones stuck together. They want to shift from local processes reinforcing organizational silos to global ones that increase efficiency and responsiveness. This report will describe the process for developing and transitioning to global IT processes.
September 2010	Customer Intelligence	Case Study: National Instruments Replatforms Web Analytics	Joe Stanhope	Transform customer knowledge into strategic insight
Coming soon...
September 2010	Customer Intelligence	The State Of Customer Intelligence In B2B Firms	Dave Frankland	Advocate the business value of Customer Intelligence
Coming soon...
September 2010	Interactive Marketing	The Growing Threat Of Social Clutter	Nate Elliott	Improve the performance of digital campaigns
The Growing Threat Of Social Clutter
September 2010	Customer Intelligence	The Marketing Software Landscape	Suresh Vittal	Select marketing technology and services providers
Coming soon...
September 2010	Interactive Marketing	Rethinking The Online Ad Monetization Model	Michael Greene	Develop winning strategies for emerging and mainstream digital media
Rethinking the online ad monetization model
September 2010	Security & Risk	How To Build A Security Steering Committee	Khalid Kark	Design and run a business-driven information security program
This report will detail steps and best practices that corporations should take in order to build a security steering committee.
September 2010	Security & Risk	ERM For IT Security	Chris McClean	Ensure proper governance and oversight to manage risk
This report will explain how organizations can adopt enterprise risk management (ERM) standards for IT security and risk management. This report will focus on the first stage of the ERM standard, which is establishing the context of the risk management program.
September 2010	Security & Risk	The Forrester Wave: Data Leak Prevention, Q3 2010	Andrew Jaquith	Optimize security architectures and technologies for future flexibility
A Data Leak Prevention Wave scheduled to go live Q3 2010.
September 2010	Application Development & Delivery	Solvency II	George Lawrie
In particular, this new research report will: •Establish the extent of firms’ preparations for compliance with Solvency II regulations. •Establish best practices in making such preparations. •Examine the strategic implications for firms operating in EU insurance markets and for firms providing software or services to them.
September 2010	null	The Next Generation Vendor Management Office	Patrick Connaughton
This document will show how the vendor management organization is changing as the role matures.
September 2010	Security & Risk	Privileged Identity Management Trends	Andras Cser	Optimize security architectures and technologies for future flexibility
This report will detail trends and vendors in the Privileged Identity Management market and provide enterprises with concrete recommendations and next steps on what to pay attention to when selecting a PIM vendor.
September 2010	null	Pitfalls To Avoid When Upgrading Microsoft Office	Sheri McLeish
Upgrading Microsoft Office remains a daunting task, especially for firms still using Office 2003. Driven by looming end of support for Office 2003, desktop refreshes to upgrade to Windows 7, and the need for compatibility with third-party collaborators and partners, many enterprises that extended the life of their Office investment now face the challenge of bringing their workforce into the world of the Fluent UI without causing business disruption. And the pitfalls they face can also impede successful transitions from Office 2007 to 2010 as well as moves to non-Microsoft productivity tools. The recipe for a successful Office upgrade includes a heavy amount of planning, a bunch of input from the business, a package of training, and just the right amount of remediation to minimize risk.
September 2010	Interactive Marketing	Three Ways To Find, Create, And Energize Advocates	Augie Ray	Improve the performance of digital campaigns
Three Ways To Find, Create, And Energize Advocates
September 2010	Business Process	HRM Solutions: Traditional Models Clash With Next Generation Processes And Technology	Paul Hamerman, Claire Schooley	Justify and quickly deploy the right solutions for financial, customer-facing, HR, and other business processes
Human resource management (HRM) applications – consisting of 6 categories of solutions ranging from core transactions to strategic talent management – is a market in transition. In this $8.7 billion software market, talent management stands out as the fastest growing solution segment, and SaaS revenues are increasing rapidly as on-premise licenses stagnate. Traditional core HRMS solutions represent half of the overall market, but the breadth of HRM processes challenges even the largest – SAP and Oracle – to be a one-stop shop. Yet blending multiple HRM solutions present architectural and integration challenges that impact costs of ownership. Business process professionals should innovate their HRM processes and ownership models to leverage SaaS, social and mobile technology to optimize the value of the organization’s most important asset – people.
September 2010	Content & Collaboration	Five Pitfalls To Avoid When Upgrading Microsoft Office	Sheri McLeish	Empower employees with workplace collaboration to drive productivity and innovation
Upgrades to Microsoft Office require planning to mitigate risks related to content, information worker productivity, integration, and support. This research presents the top five pitfalls to avoid when going through an Office upgrade or migration.
September 2010	CMO & Marketing Leadership	How to Measure the ROI of Brand Content	David Cooperstein	Create the new brand experience
What is the value of creating branded content?
September 2010	null	The Influence of the Big 12 Global VARs in the Technology Demand Chain	Tim Harmon
The proclivity by customers, both large and small, to source technology solutions from channel partners continues to increase. Large enterprises in particular want and need the coverage and support from channel partners that can serve them on a global basis. This has led to the evolution of the “Big 12” global solution providers, which compete not only with each other, but now with the global SIs, too, for large enterprises’ business. It is important to solution providers, their tech vendor partners, and customers in making sourcing and partnering decisions to understand the relative positions, strengths, and competencies of the “Big 12” – this report will detail their profiles and differences.
September 2010	CMO & Marketing Leadership	Fueling Your Marketing Innovation	Mary Beth Kemp	Create the new brand experience
What drives marketing innovation today?
September 2010	CMO & Marketing Leadership	How to make Your Organization Adaptive	Chris Stutzman	Organize marketing for adaptability
In one of our most popular CMO reports called, ―Adaptive Brand Marketing,‖ Forrester outlined a new framework to help Marketing Leaders keep up with the rapid pace of change in the digital age. We call this adaptive marketing, which we have defined as a ―flexible approach in which marketers can respond quickly to their environment to align consumer and brand goals and maximize return on brand equity. In our latest research we are seeking out the best practices of marketers who are successfully adapting to the digital age, while also proactively preparing for the next digital movement. The resulting report will provide CMOs and Marketing Leaders with a practical guide about how to transform their marketing department into an adaptive organization.
September 2010	Content & Collaboration	How To Know What Your Workforce Really Needs From Technology	Ted Schadler	Empower employees with workplace collaboration to drive productivity and innovation
This report outlines three techniques for assessing what employees really need from technology: surveys, focus groups, and stakeholder interviews. Each plays a role in building a complete picture of the workforce needs. The result is a "service provisioning matrix" with information about which devices and services each workforce segment needs.
September 2010	Technology Product Management & Marketing	Are Product Managers Working On The Right Things Yet?	Tom Grant, Ph.D.	Drive client value and profits via effective product management
To follow
September 2010	Technology Product Management & Marketing	Field Marketers and Account-specific Marketing	Peter O'Neill	Build business with effective channel partners
Enterprise sales gets account-specific and how can field marketing help
September 2010	null	All Forms Are Not Created Equal	Sheri McLeish
In 2006 Forrester identified Adobe and IBM as the clear market leaders in e-forms. At the time e-forms emerged as the critical component to replace paper, leading to the digital forms of today that live at the intersection of data, content, and process. In the past few years, activities in the market have led to consolidation as well as transformation, as e-forms today are more aggressively being integrated with content management and business process solutions to support activities such as customer communications and web self-service. As use of e-forms in the enterprise continues to grow to support both internal and external information collection, Content & Collaboration professionals must understand the competing standards and strategies of Adobe, IBM and Microsoft, as well as new Cloud entrants and specialty vertical packages, to make the right choices for different data collection needs.
September 2010	Consumer Product Strategy	Designing An Empowered Product Strategy	Doug Williams	Innovate products and services
With the release of the Forrester book EMPOWERED, product strategists will need to AMPLIFY their fans. Product co-creation will help get them there.
September 2010	Customer Experience	What Is The Right Customer Experience Strategy?	Paul Hagen	Lead a customer experience transformation
Many companies lack formal customer experience strategies. As firms put a strategy in place, customer experience leaders should turn to the company’s corporate strategy, which defines a competitive position and brand expectations.
September 2010	Technology Sales Enablement	Sales Coaching Defined	Brian Lambert
Tectonic forces are forcing sales team members to change behavior. Against that backdrop, sales enablement professionals are turning to coaching programs. This report outlines the strategic view of sales coaching with implications for behavior change and adoption.
September 2010	null	IRS VMO Case Study	Patrick Connaughton			Best Practices With Case Study
Case study on the IRS Vendor Management Organization
September 2010	null	Best Practices: SAP Negotiations	Duncan Jones, Liz Herbert
How customers can negotiate the best contract deals with SAP.
September 2010	Vendor Strategy	Privacy And Smart Computing	Heidi Shey	Anticipate technology (r)evolutions, Leverage shifts in buying behavior
Overcoming privacy barriers to Smart Computing adoption.
September 2010	Content & Collaboration	Take control of your content	Leslie Owens	Unlock the value of content to make better business decisions
There’s probably a lot of junk content in your enterprise that no one feels ready or authorized to delete. Redundant and unnecessary information sloshes around in content management systems and circulates through email. To launch (or simply build a case for) an information governance initiative, Content and Collaboration professionals need a map of what’s “out there.” Where do the risks and the opportunities lie? This report outlines how to appraise the value of your enterprise content so it can be optimized to support key business goals.
September 2010	eBusiness & Channel Strategy	The Forrester Wave: B2C eCommerce Platforms, Q3 2010	Brian Walker	Choose technologies that drive sales and service		Forrester Wave
Details to follow.
September 2010	Consumer Product Strategy	Leveraging Social Media Assets For Co-Creation	Doug Williams	Innovate products and services
Leveraging Social Media Assets For Co-Creation
September 2010	Vendor Strategy	Which Verticals Are Most Attractive For ICT Vendors?	Andrew Bartels	Leverage shifts in buying behavior	Energy & Utilities, Financial Services, Government, High-Tech, Manufacturing, Media & Entertainment, Professional Services, Retail
Information and communications technology (ICT) vendors are increasingly focusing their solutions design and go-to-market strategies on vertical industries. This trend will only accelerate with the advent of Smart Computing, which will drive even greater demand for vertically specialized systems. But which industries are the best ones for a vendor strategist to target? Two characteristics define the best target industries: 1) the size of tech spending and 2) asset intensiveness because the economics of asset-intensive industries make them most receptive to Smart Computing solutions. In this report, we conclude that the government, financial services, and transportation industries in the US have the most attractive combinations of asset-intensity and size, making them the most attractive targets for vendors’ vertical strategies. Asset intensity is the most important characteristic because the industries that are most dependent on structures, equipment and software, and human capital will be most likely to increase their overall ICT spend to adopt Smart Computing offerings. This data provides a basis for better decision-making and industry targeting by strategists at ICT suppliers.
September 2010	Vendor Strategy	Market Overview: Supplier Network Services	Andrew Bartels	Leverage shifts in buying behavior
Supplier network services (SNS) market update and outlook.
September 2010	Application Development & Delivery	Forrester Wave: Comprehensive Integration Tools, Q2 2010	Ken Vollmer	Choose and deliver applications, technology, and architecture to support the business strategy		Forrester Wave
An evaluation of tools in the CIS market.
September 2010	Market Research	Global Overview Interest and Uptake Of Social Media Globally	Jacqueline Anderson	Profile global trends		Consumer Technographics
Global Overview Interest and Uptake Of Social Media Globally document.
September 2010	Vendor Strategy	IT Security Trends	Jonathan Penn	Anticipate technology (r)evolutions, Leverage shifts in buying behavior
Trends in IT security adoption and technology. Using data from Enterprise And SMB Security 2010 survey.
September 2010	Sourcing & Vendor Management	Network And Telecoms Convergence For Global Enterprises	Brownlee Thomas, Ph.D.	Find new suppliers to fulfill the organization's changing requirements
VoIP offerings and considerations
September 2010	null	Market Overview: Digital Commerce Platforms	Brian Walker
Details to follow.
September 2010	Interactive Marketing	Interactive Marketers Must Learn PR Skills	Sean Corcoran	Build the right team, partnerships, and technologies
Interactive Marketers Must Learn PR Skills
September 2010	Vendor Strategy	Market Update: Enterprise Carbon And Energy Management Systems	Daniel Krauss	Leverage shifts in buying behavior
To follow.
September 2010	Market Research	Understanding The Changing Needs Of European Online Consumers	Olesia Klevchuk	Size market opportunities with deep insightful data		Consumer Technographics
A deep dive on how European online behavior is changing.
September 2010	Vendor Strategy	Tech Vendor Opportunities In Smart Cities	Jennifer Belissent, Ph.D.	Anticipate technology (r)evolutions, Harness the industry's new economics
The emergence of smart cities and what does this mean for the vendor landscape.
September 2010	null	Complex Event Processing Made Simple	James Kobielus
BP&A professionals are increasingly implementing truly real-time information into their BI environments. This Q4 short document will discuss the growing adoption of BI solutions that use complex event processing (CEP) to enable continuous, reliable, end-to-end streaming of fresh data into reports, dashboards, and other BI applications. It will provide an architectural, market, and trends overview of CEP within an advanced analytics environment.
September 2010	Vendor Strategy	Securing The Cloud	Jonathan Penn	Anticipate technology (r)evolutions, Leverage shifts in buying behavior
Security as a barrier to cloud adoption and what SPs should do about it.
September 2010	Vendor Strategy	The Age of Computing Diversity	Frank Gillett	Anticipate technology (r)evolutions, Create an innovative portfolio of offerings	High-Tech
The computing industry is exiting an era built mostly on general-purpose, good enough central processing units (CPUs), servers, systems designs, software, Web apps, and client devices. These technologies and associated supplier business strategies will soldier on, but vendor strategists need to check their road maps against a new set of technology and business strategies to reach some of the most appealing and profitable market opportunities. Specialized hardware components, optimized server systems and software, hardware appliances, and client-device-specific apps are being used successfully in major markets such as smartphones, analytics, vertical apps, high-performance computing (HPC), and even PCs. Vendor strategists need to design for customer success — and their own — by choosing carefully among traditional industry rules and the new approaches of the age of computing diversity.
September 2010	Vendor Strategy	Healthcare And M2M	Michele Pelino	Anticipate technology (r)evolutions, Create an innovative portfolio of offerings
How M2M technology applies to healthcare.
September 2010	Vendor Strategy	Buyer Requirements For Enterprise Mobility	Michele Pelino	Anticipate technology (r)evolutions, Leverage shifts in buying behavior		Business Data Services
Analyzing input from inquiries and data from the Enterprise And SMB Networks And Telecommunications Q1 2010 Survey about evolving user requirements.
September 2010	Vendor Strategy	Solving The Revenue Conundrum	Mike Cansfield	Harness the industry's new economics, Leverage shifts in buying behavior
How do carriers get paid for scaling their networks?
September 2010	Vendor Strategy	Does Size Matter In Telecoms?	Mike Cansfield	Leverage shifts in buying behavior
Tradeoffs of scale verus nimbleness for telcos.
September 2010	null	RIA Development Best Practices	Jeffrey Hammond
Development of RIAs is increasing, but building one can be a bit different that traditional Web apps or clients apps. This document examines the best practices that organization who have deployed RIA into production have used to get the most out of technologies like Ajax, Flex, and Silverlight.
September 2010	null	PSA: Still Here, Still Necessary	Margo Visitacion
Looks at the importance of PSA applications in service driven organizations.
September 2010	Security & Risk	Security In The Post-PC Era	Andrew Jaquith	Design and run a business-driven information security program
Post-PC devices like iPads, iPhones, eReaders, and Android devices are reshaping the consumer landscape: In 2010, the number of Post-PC devices sold will eclipse the number of PCs running traditional general purpose desktop operating systems. As these technologies become increasingly used in the enterprise, IT Security's priorities will change. In this report, we discuss what Post-PC devices are, how they are different from traditional PCs, and What It Means for IT Security priorities through 2015.
September 2010	Enterprise Architecture	SOA Product Adoption	Randy Heffner
This report will provide a status/plans on adoption of SOA-related products
September 2010	Enterprise Architecture	Best Practices For EA In M&A	Henry Peyret	Connect the dots between business and technology strategy
This document examines the role EAs play during M&A activity.
September 2010	Technology Sales Enablement	Technology Sales Enablement Framework	Scott Santucci	Drive sales and pipeline performance via effective, end-to-end programs, Focus on buyer needs to increase sales capacity and cut marketing complexity, Increase sales results while decreasing support costs		Best Practices With Case Study
This document will provide an organizing framework for the bredth of the sales enablement problem.
September 2010	Consumer Product Strategy	Touchscreen Device Product Strategy	Sarah Rotman Epps
Product strategists looking for differentiation need to understand: Is touch screen only successful on Apple devices, or should it be extended to PCs, printers, cameras, and peripherals? This report will lay out when and how to design products with touch screen.
September 2010	Consumer Product Strategy	Mobile Technographics 2010	Julie Ask
Our original Mobile Technographics report laid out the parameters for mobile behavior by consumers. We update this view in light of rapid changes in behaviors, attitudes, and handsets over the past year.
September 2010	Business Process	Social Network Analysis: Improving Customer Service Through Powerful Predictive Tools	James Kobielus	Optimize the business by bringing insights and predictive analytics to business processes
Social networks such as Twitter and Facebook are a potential goldmine of insights on what is truly going through customers’ minds. Social networks are literally the “buzz” that can spell the difference between success and failure in a reputation-driven online economy. Everybody wants to know whether, how, how often, and by whom they’re being mentioned on Twitter, Facebook, blogs, and the like. Even more critically, everybody wants to influence those discussions in their favor and harvest maximum revenue potential. In this document, Forrester Petouhoff will help business process professionals identify potential applications of social network analysis in customer service, sales, and marketing. Forrester will highlight applications drawn from real-world case studies among leading-edge companies. This session will elaborate on the following statements: Social networks are becoming integral to business processes, especially those such as sales, marketing, and customer service that depend on multichannel engagement with customers and other external parties. Social network analysis allows companies to mine social networks for real-time customer and market intelligence that can spell the difference between success and failure for new products and other make-or-break initiatives. Enterprises can implement social network analysis both with existing and new predictive analytics and data mining tools, developing inline predictive models that can be integrated directly into business process platforms.
September 2010	Vendor Strategy	US And Global ICT Market Outlook: Q3 2010	Andrew Bartels	Leverage shifts in buying behavior		Market Forecast
Quarterly update on tech investment numbers.
September 2010	Vendor Strategy	Jump-Starting the Unified Communications Market	Henry Dewing	Anticipate technology (r)evolutions	High-Tech	Business Data Services
Prospective buyers of Unified Communications (UC) systems are becoming more aware of the potential benefits, but UC trial and deployment activity remains stagnant. Many buyers are waiting for interoperability — or at least a credible promise of future interoperability — to reduce the financial and technical risks they undertake when deploying Unified Communications systems. Like Vladimir and Estragon in Samuel Beckett’s Waiting For Godot, they are not sure exactly what they are waiting for, but they continue to wait nonetheless. Vendors will accelerate the UC market by selling systems based on open standards like SIP, SOAP, and SIMPLE to a combination of IT, business management, and financial buyers. Systems OEMs need the cooperation of channel partners, particularly those that offer a range of UC management capabilities, from simple on-site management to cloud-based UC solutions.
September 2010	Vendor Strategy	Disruption In The Videoconferencing Market	Henry Dewing	Anticipate technology (r)evolutions, Create an innovative portfolio of offerings, Leverage shifts in buying behavior
Sizing and segmentation of the videoconferencing market.
September 2010	CIO	CIOs Own The Empowered IT Agenda	Ted Schadler, Josh Bernoff	Elevate the IT-business relationship
You must empower employees to solve the problems of empowered customers.” We believe so passionately that this is true – and we know it’s happening – that we’ve written a book called Empowered about it. Employee HEROes – highly empowered and resourceful operatives – are harnessing groundswell technologies that they master first at home to solve customer and business problems. In fact, more than one in three employees is doing so today. IT can continue to be the department of no and try in vain to shut down social, mobile, video, and cloud technology use. Or it can step up to its rightful place as the organization’s technology advisor to drive and support groundswell technology adoption. This report will outline the ideas in the book Empowered and give each member of the IT organization a clear vision on how to empower employees to solve customer problems: Find a HERO, help a HERO, and be a HERO.
September 2010	Infrastructure & Operations	The Mobile Platform Wars Escalate	Benjamin Gray	Stay on top of technology innovations in IO
The consumerization of IT continues with more than half of firms supporting personally owned smartphones. Between iPhone, Android, and BlackBerry updates; the upcoming launch of Windows Phone 7; and webOS’ newfound relevance, IT managers are struggling to keep pace with the needs of the business. Infrastructure & Operations professionals should understand the platform front-runners and their capabilities, potential pitfalls with support for various platforms, trends in commercial adoption, and smartphone management trends and best practices.
September 2010	Application Development & Delivery	Role Of Cloud, On Premise On Device In Supply Chain Visibility	George Lawrie
As supply chains become ever more complex while product life cycles contract the onus is on the Application Development and Delivery professional to figure out how to share data and processes with value chain partners to maintain a high level of customer service, despite the vulnerability to disruption of complex interlocking outsourcing arrangements. This report looks at the best method of determining for your firm which cloud services and communities will best meet your needs and how they will complement your on premise and on device deployments.
September 2010	eBusiness & Channel Strategy	State Of Retailing Online: Multichannel	Sucharita Mulpuru	Adapt to changing customer buying and service behavior		Consumer Technographics
Details to follow
September 2010	Vendor Strategy	Computing Hardware Trends	Frank Gillett	Anticipate technology (r)evolutions, Create an innovative portfolio of offerings		Business Data Services
Trends in computing hardware markets. Using data from Enterprise And SMB Hardware Survey, 2010.
September 2010	Vendor Strategy	The Personal Cloud Update	Frank Gillett	Anticipate technology (r)evolutions, Leverage shifts in buying behavior
What's new in personal cloud.
September 2010	Vendor Strategy	Which Software Faces SaaS Disruption?	Andrew Bartels	Anticipate technology (r)evolutions, Leverage shifts in buying behavior
Where is SaaS going to disrupt application software markets?
September 2010	eBusiness & Channel Strategy	Generation X Travel And Booking Trends	Elizabeth Stark	Adapt to changing customer buying and service behavior		Consumer Technographics
Details to follow.
September 2010	eBusiness & Channel Strategy	The Mobile Behaviors Of Different US Investor Segments	Peter Wannemacher	Adapt to changing customer buying and service behavior		Consumer Technographics
Details to follow.
September 2010	null	Q2 2010 US Motivations & Obstacles To Online Finance	Nick Squires, Jacqueline Anderson			Consumer Technographics
Overview of the motivations and obstacles to online finance.
September 2010	null	Technographics® Survey Highlights: Device Ownership And Purchase Intent	Olesia Klevchuk			Consumer Technographics
An overview of device ownership and purchase intent in the US based on the results of the North American Technographics Consumer Technology Benchmark Online Recontact Survey, Q2 2010.
September 2010	null	Technographics® Survey Highlights: Media Consumption	Ina Mitskaviets			Consumer Technographics
Overview of media consumption in Asia Pacific.
September 2010	null	Technographics® Survey Highlights: PC Adoption	Roxana Strohmenger			Consumer Technographics
An overview of PC adoption in Latin America, based on results of Q2 2010 Latin American Technographics Benchmark Survey.
September 2010	null	Technographics® Survey Highlights: Telecom Service Provider Influencing Factors	Ina Mitskaviets			Consumer Technographics
An overview of influencing factors for telecom service providers.
September 2010	null	Technographics® Survey Highlights: Canadian Device Ownership And Purchase Intent	Olesia Klevchuk			Consumer Technographics
An overview of device ownership and purchase intent in Canada.
September 2010	null	Technographics® Survey Highlights: Canadian Telecom Service Provider Influencing Factors	Nick Squires			Consumer Technographics
An overview of influencing factors for telecom service providers in Canada.
September 2010	null	Data Essentials: Profiling The Financial Customer	Jacqueline Anderson			Consumer Technographics
An overview on how the current customer handles his or her finances.
September 2010	Market Research	Data Essentials: Needs And Wants Of The Spanish-Preferring Online Population	Jacqueline Anderson	Size market opportunities with deep insightful data		Consumer Technographics
Overview of the spanish-preferring online population.
September 2010	eBusiness & Channel Strategy	Staffing eBusinesses For Effective Globalization	Zia Daniell Wigder	Build online strategies		Consumer Technographics
Details to follow.
September 2010	eBusiness & Channel Strategy	Online Customer Service Benchmark	Diane Clarkson	Adapt to changing customer buying and service behavior		Consumer Technographics
Details to follow.
September 2010	eBusiness & Channel Strategy	Direct Banking 2.0: Why This Time Will Be Different	Emmett Higdon	Build online strategies		Consumer Technographics
Mistrust and mismanagement of today's largest bank brands has created an opportunity for direct banks to leverage technology and efficient channel management to deliver high levels of interest and customer service.
September 2010	eBusiness & Channel Strategy	European Banks Should Consider Adding Money Management To Their Secure Sites	Alexander Hesse	Choose technologies that drive sales and service		Consumer Technographics
Details to follow.
September 2010	null	Industry Essential: Global Insurance	Ellen Carney			Consumer Technographics
Update of 2007 US Insurance Industry Essential to encompass a global view of the industry industry.
September 2010	eBusiness & Channel Strategy	How To Build A Successful Direct Bank	Brad Strothkamp	Benchmark against best practices		Consumer Technographics
Building new revenue streams
September 2010	eBusiness & Channel Strategy	How Bank X Increased Offer Relevancy On Its Public And Secure Sites	Alexander Hesse	Build online strategies		Best Practices With Case Study
Case Study about Next-Gen digital financial services
September 2010	eBusiness & Channel Strategy	2010 US Investment Firm Secure Site Rankings: Account Information	Bill Doyle	Benchmark against best practices		Consumer Technographics
Details to follow.
September 2010	Market Research	Interest and Uptake of PC Activities Globally	Jacqueline Anderson	Profile global trends		Consumer Technographics
An overview of activities done on PCs across countries.
September 2010	Market Research	Update on Innovative Research	Reineke Reitsma	Work with innovative vendors and research methods		Consumer Technographics
Overview on new market research methods and recommendations on how to apply them.
September 2010	Market Research	The State Of Consumers And Technology: Benchmark 2010, US	Jacqueline Anderson	Operate as a strategic business advisor		Consumer Technographics
An update on the state of consumers and technology from the 2009 Benchmark report.
September 2010	null	User Experience Index	Mike Gualtieri, Adam Knoll
What does it take to create a great user experience? This new research will examine through objective measurements of how useful, usable, and desirable Web sites are and should be.
September 2010	null	Building High Performance Development Teams: Case Study 1	Jeffrey Hammond
Case Study: Sabre
September 2010	null	Building High Performance Development Teams: Case Study 2	Jeffrey Hammond
Case Study: Atlassian
September 2010	null	Building High Performance Development Teams: Case Study 3	Jeffrey Hammond
Case Study: Ultimate Software
September 2010	null	Eclipse Study 2010: Data Overview	Jeffrey Hammond
A respspective of the Eclipse 2010 Survey. As one of the msot popular IDE, a lot of devs use Eclipse. This Survye will look at their dev tool adoption trends.
September 2010	Interactive Marketing	Agency Evaluation Scorecard	Sean Corcoran	Build the right team, partnerships, and technologies
Agency Evaluation Scorecard
September 2010	Interactive Marketing	The marketing automation vendor landscape	Michael Greene	Build the right team, partnerships, and technologies
The marketing automation vendor landscape
September 2010	Interactive Marketing	Social Marketing Tools Landscape	Melissa Parrish	Build the right team, partnerships, and technologies
Social Marketing Tools Landscape
September 2010	Interactive Marketing	Interactive Maturity Model	Shar VanBoskirk	Develop winning strategies for emerging and mainstream digital media
Interactive Maturity Model Update
September 2010	Enterprise Architecture	Integrated Cloud Management Roadmap	Galen Schreck	Get out in front of technology innovations to drive flexibility and value
Cloud management is an emerging category of management functionality that will bridge internal and external cloud services, provide self service, metering, and orchestration capabilities. This report will examine the key capabilities we must develop for cloud management, how they are likely to evolve, and provide a roadmap for updating the system management environment. This report will be the first in a series of reports providing architectural roadmaps for key infrastructure areas.
October 2010	Security & Risk	Cyber Insurance	Khalid Kark	Optimize security architectures and technologies for future flexibility
This report will examine the costs and benefits of subscribing to cyber insurance. It will be based on primary research interviews with cyber insurance providers and users.
October 2010	null	Discovering And Prioritzing Requirements With Game-Based Techniques	Dave West
This report will discuss the use of game-based techniques and how application development pros can augment discovery and prioritization of requirements.
October 2010	CMO & Marketing Leadership	B2B Marketers Are Using Marketing Automation...Backwards	Jeff Ernst	Define the future of marketing and customer relationships
B2B marketers are using technology to aggressively push prospects to one-time conversion events, rather than help prospects move through a buying process. Business buying behaviors have changed, and while the capabilities of the Marketing Automation Platform vendors have kept pace, most marketing organizations have not advanced beyond initial stages of maturity. B2B marketers must start using technology to align their communications with the buying cycles of their prospects, or they’ll fall further behind competitors and see their sales pipelines deteriorate.
October 2010	CMO & Marketing Leadership	Connecting the Dots: Self Test	Mary Beth Kemp	Define the future of marketing and customer relationships
A benchmark for marketing leaders to consider how they are measuring up with all Connect the Dots pillars.
October 2010	Security & Risk	Market Overview: Content Security	Chenxi Wang, Ph.D.	Optimize security architectures and technologies for future flexibility
This will be a detailed market overview of the trends, vendors and offerings in the content security space.
October 2010	Vendor Strategy	Sizing The Cloud	Stefan Ried, Ph.D., Holger Kisker, Ph.D.	Anticipate technology (r)evolutions, Create an innovative portfolio of offerings, Leverage shifts in buying behavior
details to follow
October 2010	Application Development & Delivery	Global FS Architecture Survey 2010	Jost Hoppermann	Drive innovation in application delivery practices and business outcomes
This survey will summarize trends and status of the application landscape, application architecture, and selected business trends in Financial Services.
October 2010	Interactive Marketing	Mobile Ad Forecast And Landscape	Melissa Parrish	Justify interactive marketing budgets
Mobile Ad Forecast And Landscape
October 2010	Interactive Marketing	Valuing a Facebook Program	Augie Ray	Justify interactive marketing budgets
Valuing a Facebook Program
October 2010	Consumer Product Strategy	eBook Buying Forecast, 2010-2015	James McQuivey, Ph.D.
eReaders are all the rage – by the end of 2010 more than 10 million Americans will own one, buying as many as two eBooks a month. This sets the stage for eBooks to first replace hardbacks and eventually paperbacks as the dominate way people acquire and read books. Our five-year forecast projects the eBook buying habits of eReaders out to 2015, laying out the impact this shift will have on how content is acquired and delivered to readers.
October 2010	Interactive Marketing	Campaign Verification Landscape Overview	Joanna O'Connell	Improve the performance of digital campaigns
Campaign Verification Landscape Overview
October 2010	Consumer Product Strategy	Mobile Technographics in Europe	Thomas Husson
This document will evaulate Mobile Technographics in Europe in 2010.
October 2010	Consumer Product Strategy	Newspapers: harnessing a multi-platfrom strategy	Thomas Husson
This document will show how newspapers can use multi-platform to strategize their positioning and growth.
October 2010	Consumer Product Strategy	How to Position Tablet Products Against Smartphones	Ian Fogg
The iPad is a new third device category, alongside the PC and the smartphone. Despite early success in the US, it's a nascent market where the very defintion of what a tablet should be is still evolving fast. Forrester analyzes the potential for different types of tablet in Europe looking at consumer needs.
October 2010	null	Peer Influence Analysis Europe	Nate Elliott
Peer Influence Analysis Europe
October 2010	Consumer Product Strategy	How Luxury Brands Should Use Video	Nick Thomas
This document will show how we should go about understanding best practice around online video, specifically targeted at luxury brands
October 2010	Infrastructure & Operations	Q&A: Networking Landscape, Q3 2010	Andre Kindness	Transform the desktop experience to empower your users
Landing on the moon or the Jonas Brother’s debut doesn’t hold a candle to the awesome factor in with today’s networking landscape. Customer’s couldn’t be in a better position to have true networking choices with Hewlett-Packard’s acquisition of 3Com, Brocade waking up with ONE, and Juniper’s entry into the high-end switch market have the potential to challenge Cisco’s dominance. Meanwhile, Cisco has left the gate with their Nexus and UCS solutions. Regardless of the platform, we believe Ethernet is the future of all data center networking but infinaband, fibre-channel (FC) will be around for long time so solutions will need to bridge the gap. Infrastructure managers should: 1) leave behind the traditional three-tiered data center and move toward the promised land of a two-tiered LAN architecture; 2) make the change to a converged Ethernet slowly with FCoE and avoid major overhauls until SANs are phased out in 10 years; and 3) save money on data center networking by looking at all vendors and being open to a multivendor network.
October 2010	Infrastructure & Operations	The Forrester Wave: IT Infrastructure Consolidation Consultancies, Q3 2010	James Staten	Transform the desktop experience to empower your users		Forrester Wave
An update of Forrester's Q2 2008 IT Consolidation Consultancies Wave.
October 2010	Vendor Strategy	BT Industry Leaders Will Focus on Business Outcomes, Not Offerings	Pascal Matzke, Bradford Holmes, Peter Burris	Leverage shifts in buying behavior
The history of the information technology (IT) industry is written in terms of products, usually characterized as successive generation of hardware devices enabled by advances in semiconductor technology. However, although based on the same facts, the history of the business technology (BT) industry is written differently, focusing instead on the outcomes enabled by business innovations exploiting technology. Product-based, IT history celebrates engineering feats in vendor labs that, while impressive, only indirectly create customer value. Outcome-based, BT history celebrates the collective IT and business efforts of customer enterprises as they -- and their vendor partners -- transform product investments into business outcomes that directly create business value. While product trends will remain important, vendors that wish to lead the BT industry into the future must aggressively transition product-based market engagement models to outcome-based market engagement models, led by the three legs of engagement: BT marketing, BT sales, and BT service.
October 2010	Business Process	Untamed Processes: Travel And Expense	Paul Hamerman	Justify and quickly deploy the right solutions for financial, customer-facing, HR, and other business processes
How the travel and expense reporting process is evolving, and the landscape of vendor solutions.
October 2010	Consumer Product Strategy	How CPG Sites Should Use Video	Nick Thomas
This document with use Forrester's online video scorecard to benchmark CPG sites and come up with best practices
October 2010	Sourcing & Vendor Management	Best Practices And Case Histories For Managed Outcome Deals	Bill Martorelli	Select and negotiate with a vendor to drive optimum pricing and value
This document will share best pravctices and case history examples for customers transitioning to Manqaged Outcome relationships.
October 2010	Technology Product Management & Marketing	Tech Buyers May Be HEROs Already	Peter O'Neill	Boost leads and productivity through an integrated marketing mix
Forrester's North American Technographics Empowerment Online Survey, Q4 2009, identifies a significant population of tech buyers who are enabled and resourced to be HEROs. This report shows these data and compares the HERO index for tech buyers across industry. It also describes what this mean for tech marketers. More HEROs, more SM and CM.
October 2010	Technology Product Management & Marketing	Social Media As IT Management Software	Peter O'Neill	Engage customers and prospects globally using social media
Social Media is becoming a new delivery model for IT management solutions. Several emerging vendors such as SpiceWorks and Splunk are building their businesses and taking market share from the encumbent vendors. This report discusses the trend including previewing HP's new product codenamed "48Upper".
October 2010	Interactive Marketing	Community Platform Vendor Wave	Melissa Parrish	Build the right team, partnerships, and technologies		Forrester Wave
Community Platform Vendor Wave
October 2010	Enterprise Architecture	The Evolution Of EA Management Suites	Henry Peyret	Connect the dots between business and technology strategy
Positioning 2nd and 3rd generation EA tools in EA management suite.
October 2010	Enterprise Architecture	Top 15 Technology Trends EAs Should Watch 2011	Gene Leganza	Connect the dots between business and technology strategy, Get out in front of technology innovations to drive flexibility and value
This report outlines the key technologies for 2011.
October 2010	Application Development & Delivery	Kanban For App Dev	Dave West	Manage projects, programs, applications, and portfolios to meet delivery commitments
Managing flow, enabling process throughput are some of the phrases describing how app dev people are using Kanban, but what does Kanban look like? This research describes how app dev pros can use Kanban with or without Agile.
October 2010	null	Evaluating Your Testers	Margo Visitacion
This is document discusses how to measure the effectiveness of your testing resources and provides a workbook to assist in building an assessment program
October 2010	Application Development & Delivery	Agile, Systems Implementers, And Geographical Distributed Development	Dave West	Manage people, skills, sourcing, and organization to sustain an innovative global workforce
How does geographical distributed development work with an outsource, offshore SI? In this case study we look to one of the most successful Agile SI's on how they do GDD.
October 2010	Application Development & Delivery	SharePoint 2010 For Development And Delivery	John Rymer	Drive innovation in application delivery practices and business outcomes
SharePoint 2010 dramatically improves custom development using SharePoint, as well as end-user application delivery, both on premise and in Microsoft’s cloud. Success depends on knowing the platform’s realities, maintaining a broad multitenant environment, and organizing cooperative development with business users.
October 2010	Application Development & Delivery	Empowering Your Application Development And Delivery Organization	Dave West, Diego Lo Giudice	Drive innovation in application delivery practices and business outcomes
Application software development and delivery is increasingly becoming a key differentiator in creating value for enterprises. However it is not clear that IT organizations are doing a good job in keeping up with the opportunity at hand. Many organizations claim to have ongoing IT transformation programs to empower their delivery organizations, processes and technologies to rapidly deliver more innovative business value. We expect this to happen to those groups where Business Technology has a direct impact to their business bottom line. For these, Forrester thinks that Lean, Agile and product driven development play a key role in enabling delivery of breakthrough business value. US folks claim to be ahead of the game, but what are actually our European counterparts doing?
October 2010	Infrastructure & Operations	TechHorizon: Nastel	Jean-Pierre Garbani	Industrialize your IT operations to improve productivity
This is part of an ongoing series of documents designed to provide a forward-looking analysis of how Nastel is impacting the ITSM landscape.
October 2010	Infrastructure & Operations	Market Overview: Cloud-Based Email	Christopher Voce	Optimize your data centers to achieve cloud economics
Cloud-based email is economically appealing, but it's not right for all I&O teams. Can you customize your business processes? What are the SLAs? This document will look at the trends, selection citeria, and vendor landscape for cloud email solutions.
October 2010	Application Development & Delivery	How Much Requirements Documentation Is "Just Enough?	Mary Gerush	Manage projects, programs, applications, and portfolios to meet delivery commitments
This is a question that we've heard quite a bit: "When you say do 'just enough,' what does that mean?" This research will look at what questions you should consider when creating documentation; keeping in mind the intent, lifespan, and audience of your work.
October 2010	Application Development & Delivery	Defining Dynamic Business Applications	John Rymer	Drive innovation in application delivery practices and business outcomes
This report translates Forrester’s vision of Dynamic Business Applications into product-selection criteria. Dynamic Business applications are designed for people and built for continuous change. Clients can use Forrester’s definition to guide selection of both platforms and packaged applications.
October 2010	Application Development & Delivery	WebSphere 7: Key to IBM?s Blue Stack	John Rymer	Choose and deliver applications, technology, and architecture to support the business strategy
IBM’s latest release of the WebSphere Application Server and associated infrastructure improves stack integration and adds system integrity features previously only found in transaction monitors. The question: How many customers will care enough about these advances to pay a premium for the stack?
October 2010	Application Development & Delivery	System Integrity in the Internet Era	John Rymer	Improve the quality (including user experience, security, and performance) of application services
Applications in the Internet Era face a much broader set of threats to data integrity and reliability than those of earlier eras. This report presents an integrity threat model, and suggests mitigation strategies.
October 2010	Application Development & Delivery	ALM 2.7 - The Next Generation Of Application Life-cycle Management	Dave West	Manage projects, programs, applications, and portfolios to meet delivery commitments
As Agile and Lean become more popular, what does this mean to managing the process of development? ALM 2.0 presented the idea of a integrated platform approach to enabling the data and workflow of an application to be effectively managed. That dream has never become a reality. In this research we review the state of ALM and look to the new future based on the advent of Agile / Lean, dev ops and technology advances.
October 2010	Vendor Strategy	Organizing For Market Success -- Understanding The Key Roles And Business Functions For Service Provider Success	Pascal Matzke	Anticipate technology (r)evolutions
As service providers are dealing with the significant market changes Forrester recently outline, they have to learn new rule and apply different skills. As powerful market forces of commoditization, industrialization and globalization are getting more disruptive new capabilities around portfolio management, partnership and ecosystem management as well as strong governance skills are becoming prerequisites for provider success. In this document we will help senior vendor executives understand which job roles and business functions they need to build and strengthen and how they need to manage their organization going forward.
October 2010	Application Development & Delivery	Mobility In CPG And Retail	George Lawrie
As retail execution becomes more complex retailers are empowering more and more of the ri associates with mobile devices to help them get the job done. At the same time CPG manufacturers, desperate to see a return on their promotional investments are deploying ever more of their people to the field to do what ever it take sin stores to drive “sell though”. Mobility is increasingly important to field forces trying to reconcile with their pristine ERP records back home the tangled mess they see in the field.
October 2010	Security & Risk	The Impact Of Cybersecurity Policies On The Private Sector	Usman Sindhu	Optimize security architectures and technologies for future flexibility
This short report will examine the cybersecurity policies and public-private partnerships of several countries including the US and Australia. It will describe the difference between cybersecurity and traditional IT security and how government cybersecurity policies will impact private sector IT security.
October 2010	null	The New Role Of SVM In A World Of Tech HEROs	Chris Andrews
A look at how Sourcing and Vendor Manager Professionals will need to address the new wave of "empowered" employees and the self-provisioning of technology.
October 2010	Infrastructure & Operations	Server Technology Trends In The Datacenter	Richard Fichera	Optimize your data centers to achieve cloud economics
From their origins as "PCs with the display cut off", x86 servers have undergone a steady evolution in capabilities and performance, driven by a combination of semiconductor technology and system architecture. Change over the last several years has been significant, with the introduction of not only faster, but increasingly virtualized servers with improved power efficiency. Despite this recent acceleration in capabilities, the next several years promise an equally compelling set of innovations in virtualized I/O, packaging, and even delivery models, with significant new options in integrated solutions for deployment of large virtualized infrastructure projects. Infrastructure architects must begin to plan for an increased level of virtualization of server elements and a change in management models in exchange for more efficient operations. The good news for users is that the market will remain intensely competitive, with none of the major suppliers having the capability to enforce any price discipline. Users with large procurements will have a relative edge in vendor negations.
October 2010	null	2010 APAC Online Retail Forecast	Zia Daniell Wigder
Details to follow.
October 2010	Security & Risk	Zero Trust Network Architecture	John Kindervag	Optimize security architectures and technologies for future flexibility
This is the second document in the Zero Trust Network report series. Companies have invested great sums of money in technologies designed to protect them, but attacks still happen. To deal with this issue, Forrester has developed a secure network architecture that embraces the concept of the “zero-trust model of information security.” The zero-trust model is built on the idea that security must become ubiquitous throughout your infrastructure.
October 2010	null	Moving PPM Beyond IT	Tim DeGennaro			Best Practices With Case Study
It’s no secret that IT excels in the area process when compared to other areas of the business. Years of stringent planning, project or portfolio management, and adoption of management tools has granted some IT organizations the pleasure of knowing what’s being done, what’s in the hopper, and what should be done next. These organizations — with processes, roles, and tools for Project Portfolio Management (PPM) — now have the opportunity to leverage their expertise outside of the technology domain. As the business picks up on PPM discipline ¬— the first step of Corporate Portfolio Management — IT leaders must step up to become the trusted source of PPM excellence.
October 2010	Security & Risk	Market Overview: GRC Platforms	Chris McClean	Ensure proper governance and oversight to manage risk
This will be a detailed market overview of both the Enterprise and IT GRC markets.
October 2010	Enterprise Architecture	Information Architecture: Organizational Considerations And Deliverables	Gene Leganza	Build a valued EA program primed for future performance
This report drills down on information architecture organizational considerations, roles, and deliverables.
October 2010	Enterprise Architecture	The Shifting Market For BP Modeling Tools	Henry Peyret	Get out in front of technology innovations to drive flexibility and value
With numerous credible free solutions for BP modeling (Aris Express, Lombardi Blueprint, TIBCO, BOC Group, etc) and even analysis, the market of BP modeling appears to be rapidly decreasing.
October 2010	Business Process	Application Vendor Selection: Making the Process Work For You	Paul Hamerman	Justify and quickly deploy the right solutions for financial, customer-facing, HR, and other business processes
Update describing the best methodology to select packaged application software
October 2010	CMO & Marketing Leadership	Connecting Your Agencies Around Your Customers	Mary Beth Kemp	Define the future of marketing and customer relationships
How to bring agency and cusomter together.
October 2010	Customer Intelligence	Assessing Your Social Intelligence Maturity	Zach Hofer-Shall	Measure and optimize marketing performance across channels
Coming soon...
October 2010	Customer Intelligence	Forecast: Marketing Software	Suresh Vittal	Select marketing technology and services providers		Market Forecast
Coming soon...
October 2010	null	Common PPM Implementation Paths and Goals	Tim DeGennaro			Best Practices With Case Study
Adoption of PPM tools is on its way up, and one thing is certain — rarely do organizations do it the same way. While all implementations are shaped by the goals and capabilities of the end-user organization, Forrester sees a set of general paths and goals emerging. These paths take advantage of different aspects of functionality, require new or enhanced processes, and have distinct options for expanding PPM discipline.
October 2010	Technology Product Management & Marketing	Innovation (Adoption) In The Tech Industry	Tom Grant, Ph.D.	Drive client value and profits via effective product management
To follow
October 2010	Application Development & Delivery	Government Agency Application Strategy	George Lawrie
Research project on Government Agency Application Strategy. In particular, this new research report will establish the best practices for federal agency, central government and supra-national bodies to manage applications portfolios for agility as well as long term cost control. It will also examine the core skills that federal agencies, central government and supra-national bodies must maintain in-house in order to best serve their purposes.
October 2010	Technology Product Management & Marketing	Best Practices For Product Roadmaps	Tom Grant, Ph.D.	Drive client value and profits via effective product management
To follow
October 2010	null	Top 5 Web Performance Issues And How To Solve Them	Mike Gualtieri
This document will examine the Top five performance issues and how to solve them.
October 2010	null	The Forrester Wave: Contract Life-Cycle Management, Q4 2010	Patrick Connaughton			Forrester Wave
Wave evaluation of 9 vendors (10 Products) in the Contract Lifecycle Management market. Patrick will evaluate products that offer all standard and some advanced functions of current-generation CLM.
October 2010	Sourcing & Vendor Management	CaaS-ICT-Cloud Service Options	Brownlee Thomas, Ph.D.	Define a sourcing strategy that enables innovation and growth
Understanding Cloud and "as a Service" offerings in telecom
October 2010	Infrastructure & Operations	ICT Infrastructure In A Carbon Constrained World	Onica King, Doug Washburn	Stay on top of technology innovations in IO
A look at how to provide mission critical ICT services when energy sources are unreliable.
October 2010	Sourcing & Vendor Management	The Forrester Wave™: Contract Life-Cycle Management, Q4 2010	Patrick Connaughton	Select and negotiate with a vendor to drive optimum pricing and value		Forrester Wave
An evaluation of leading CLM solutions
October 2010	Vendor Strategy	The New Tech Industry Economics	John McCarthy	Leverage shifts in buying behavior
As technology spending gradually recovers and "as-a-service" delivery models take hold in the market, the question being debated in the industry becomes: is it back to business as usual or will the "pay per use" pricing and dramatically more standardized service offerings change how vendors' make money? As end-user organizations shift their spending from products to "as a service" offerings, scale and cash flow become king and the one-off, hyper-customized solutions go the way of the Edsel. In parallel, the reliance on growth from emerging economies will put pressure on pricing and margins. Forrester asserts that these changes will dramatically impact the financials and dynamics of the information technology business over the next 5+ years. This report looks at the extent of those changes as well as the strategies for fully exploiting them across the hardware, software/services and telecom segments.
October 2010	null	The iPad Is A New Type Of PC	Sarah Rotman Epps
Applying CQ To Channel Strategy
October 2010	Consumer Product Strategy	Forrester Big Idea: Curated Computing Interviews	Sarah Rotman Epps	Innovate products and services
This “Forrester Big Idea” report defines a new era of personal computing where choice is restrained to deliver less complex, more relevant experience for consumers on new form factors like tablets and wearable devices.
October 2010	Infrastructure & Operations	Market Overview: Cache Is King In Cloud Storage Enablement	Andrew Reichman	Optimize your data centers to achieve cloud economics
The storage space is heating up with many caching options, a critical enabler in optimizing your datacenter to be more cloud-like. This market overview will tackle the trends shaping the datacenter cache market and the major players in it.
October 2010	Infrastructure & Operations	Building Empowered Mobile Policies	Christian Kane, Benjamin Gray	Transform the desktop experience to empower your users
New mobile devices like smartphones and tablets enter the workplace daily through an increasingly empowered and diverse workforce. This is creating a dynamic environment where IT is not only being challenged to keep pace with the appropriate tools to manage these devices but also to devlop a fluid mobile policy that is compatible, yet still aligns with business needs and regulatory compliance. While each organization is unique there are commons steps which any organization can follow to create a mobile policy that suits their needs while leaving room to adapt to a market that is constantly changing.
October 2010	Customer Experience	How Satisfied Are Consumers With In-Person Experiences in 2010?	Adele Sage	Benchmark against competitors
This report will see to what extent consumers are satisfied with their in-person experiences.
October 2010	Customer Experience	CARS Case Study: USAA	Vidya Drego	Design breakthrough interactions
This report will see if USAA's online customer experience is Customized, Aggregated, Relevant, and Social.
October 2010	Business Process	The ROI Of Data Warehousing Appliances -- Second of a Two-Part Series: Flexibility	James Kobielus	Optimize the business by bringing insights and predictive analytics to business processes		Total Economic Impact
Business Process (BP) professionals implement data warehousing (DW) appliances to deliver more powerful analytics more rapidly, inexpensively, and pervasively. Unfortunately, some BP pros push back because they doubt these preconfigured solutions can offer significant short-term IT operational cost savings compared to a traditional “roll your own” approach. Likewise, some BP pros and application development and delivery professionals remain unaware that DW appliances can provide a flexible infrastructure for business intelligence (BI), advanced analytics, and data integration. For these reasons, BP pros must develop a strong business case for DW appliances that not only defines compelling business drivers and opportunities—current and future--but also clearly quantifies the costs, benefits, and risks for deriving the ROI. A Total Economic Impact™ (TEI) analysis of a typical first-phase DW consolidation project identifies strong returns in hard dollars over the first 1-2 years as well as flexibility advantages going forward.
October 2010	Customer Experience	The Customer Journey Map Effectiveness Self-Test	Andrew McInnes	Lead a customer experience transformation
This report will outline a self-test to determine customer journey map effectiveness.
October 2010	Customer Experience	Document Usability Best Practices	Elizabeth Boehm	Design breakthrough interactions
This report will explore the layout and design practices for paper-based communications that make documents accessible to all audiences.
October 2010	Customer Experience	The Future Of Rich Internet Applications	Ron Rogowski	Design breakthrough interactions
RIAs have become mainstream parts of overall customer experiences. This document will look at how RIAs will impact the future of online experiences.
October 2010	Business Process	Total Economic Impact: The ROI of Data Warehousing Appliances	James Kobielus	Justify and quickly deploy the right solutions for financial, customer-facing, HR, and other business processes
Business Process professionals are deploying data warehousing (DW) appliances to reduce the costs, accelerate the performance, and BP&A professionals are still unsure whether they should commit to any particular DW vendor or solution, because they are unclear whether these pre-configured, pre-optimized hardware/software solutions provide significantly greater ROI than traditional approaches to building DWs. This TEI will help BP&A professionals to develop a strong business case that not only defines compelling business drivers and opportunities but that also clearly outlines the quantifiable costs, benefits, and risks to measure the anticipated ROI on DW appliances.
October 2010	Security & Risk	Smart Grid IT Security Vendors	Usman Sindhu	Optimize security architectures and technologies for future flexibility
This will be the first market overview in a series examining the various vendors and security technologies & services that play a role in Smart Grid.
October 2010	Security & Risk	Security For The Empowered Enterprise	Chenxi Wang, Ph.D.	Design and run a business-driven information security program
This report will discuss how CISOs and senior security leaders can ensure that a social organization exercises security best practices, and yet still embrace the open mindset that exemplifies what a social organization is all about.
October 2010	Business Process	Use Mobile Apps To Empower Business Processes	Paul Hamerman	Justify and quickly deploy the right solutions for financial, customer-facing, HR, and other business processes
Mobile applications for business use are receiving a great deal of attention from package application software vendors and considerable interest from business process professionals. Besides e-mail and customer-facing mobile solutions, business use remains low – use cases are limited primarily to field-based sales and service processes and the applications are often custom-built to a single device platform. The opportunity to deploy mobile applications for enterprise business processes will change dramatically within the next 2 to 3 years. Rapidly evolving mobile technology, creating a frenzy of consumer adoption, will migrate to business use quickly, but challenges remain for buyers. As vendors ramp-up the supply of commercial-grade mobile application packages to extend business processes and integrate with corporate ERP and CRM solutions, customers will not automatically get on board. Value scenarios, pricing, distribution, and technology stability must settle before large scale adoption occurs. Business process professionals and their IT colleagues need to consider what types of mobile apps can deliver business value to their organizations and what is necessary to make the technology work effectively.
October 2010	Interactive Marketing	Mobile applications for healthcare professionsals	Michael Greene	Develop winning strategies for emerging and mainstream digital media
Mobile applications for healthcare professionsals
October 2010	Interactive Marketing	UGC Contest Tools	Melissa Parrish	Build the right team, partnerships, and technologies
UGC Contest Tools
October 2010	Interactive Marketing	Social Search	Shar VanBoskirk	Improve the performance of digital campaigns
Social Search
October 2010	Infrastructure & Operations	Case Study: The Homecoming King	Robert Whiteley	Optimize your data centers to achieve cloud economics
As infrastructure outsourcing contracts come up for renewal, I&O departments are looking to apply the lessons learned from ITIL and automation tools to bring capabilities back in house. Thanks to virtualization and looming internal cloud infrastructure, I&O can dramatically reduce the economics of running infrastructure. This case study will look at one company that successfully in-sourced their infrastructure and delivered dramatic business benefits as a result.
October 2010	Infrastructure & Operations	Market Overview: Enterprise On-Premise Backup Products	Rachel Dines	Stay on top of technology innovations in IO
This report will look at the features and functionality of the major enterprise on-premise backup solutions: CommVault Simpana, EMC NetWorker, HP Data Protector, IBM TSM, and Symantec NetBackup.
October 2010	Enterprise Architecture	How Business Architecture Will (Or Should) Influence PPM		Connect the dots between business and technology strategy, Drive smarter technology investments
A description of the contact points between EA and PPM processes that are often ignored, and what both the EA and PMO roles should do to work together for more effective "new-IT" spend
October 2010	Business Process	BPM Fast Forward: Forrester's Best Practice Framework For Accelerating BPM Time-To-Value	Clay Richardson	Develop new skills, methodologies, and frameworks for process improvement
Given the need for rapid change, it’s little wonder that over 45% of firms have adopted – or have immediate plans to adopt – business process management capabilities to transform and optimize core business processes. However, process professionals continue to struggle with standing up sustainable business process programs that can meet the demands of a constantly shifting business landscape. Forrester developed a framework that includes 72 best practice BPM capabilities organized across six process-related dimensions: strategy, culture, skills, methodology, delivery, and technology. The framework is based on interviews with more than 40 user companies, in-depth analysis of 12 vendor solutions, and discussions with 20 BPM professional services providers. To help understand how your organization stacks up against these best practices and to accelerate time-to-value for your BPM initiative, we created the Forrester FastForward self-assessment for BPM. Use the framework and self-assessment to improve your current BPM initiative or to jump start new BPM projects.
October 2010	null	Data Archiving Strategy 2011	Noel Yuhanna
This report focuses on data archiving for applications and databases, it includes who are the vendors, strategy, best practices and approaches.
October 2010	CIO	US IT Budget Benchmarks - A Guide to Planning 2011 IT Budgets	Craig Symons	Drive smarter technology investments
This report will analyze our most recent IT budgeting and spending data as well as business and technology trends to provide guidance to CIO's planning for next year.
October 2010	Business Process	The Forrester Wave: BPM For Case Management	Craig Le Clair	Optimize the business by bringing insights and predictive analytics to business processes
Interest in case management has climbed higher and higher throughout 2009 because regulators, outside auditors, and litigants are placing greater pressure on businesses to gather and respond to external information requests. Other drivers pushing case management to the forefront include: 1) a stronger focus on customer service during the recession 2) an increased need to manage the costs and risk of servicing requests for loans, claims, and benefits; 3) a growing need to respond to inconsistent "incidents" that do not follow a well defined script; and 4) greater pressure on government agencies to respond to citizens, and (5) increased use of collaboration, e.g. SharePoint for process improvement. BPM and ECM suites alone is not sufficient for case management, but the intersection of BPM and ECM, plus greater analytics and event processing will breathe new life into case management. The Forrester wave will review the leaders in case management.
October 2010	Business Process	Empower Business Process HEROes With Social And Web 2.0 Capabilities	Clay Richardson	Tap the power of social media to radically improve customer service, HR, and other business processes
IT managers are fielding increasing demands from business process professionals to have greater control over all phases of business process improvement initiatives. "Process populism", as this movement is being called, is driven by changing workforce demographics, increased focus on personal productivity, and internal social business networks. This research provides process architects and process professionals with strategies and guidance for contstructively harnessing the process populism movement to driver greater collaboration and involvement between business and IT stakeholders on process improvement initiatives.
October 2010	Content & Collaboration	Transforming Your Intranet Into an Information Workplace	Tim Walters, Ph.D.	Empower employees with workplace collaboration to drive productivity and innovation
This research will explore how organizations can empower employees by transforming their stale intranets into highly effective information workplaces.
October 2010	null	B2B Basics For eCommerce	Brian Walker
Details to follow.
October 2010	Sourcing & Vendor Management	The Forrester Wave™: SAP Services Providers, Q4 2010	Liz Herbert	Select and negotiate with a vendor to drive optimum pricing and value		Forrester Wave
An evaluation of SAP services providers on a global basis
October 2010	Infrastructure & Operations	Role description: Unified Performance Analyst	Evelyn Hubbert	Industrialize your IT operations to improve productivity
Performance is a term that is used in many domains -- from servers, to networks, to middleware, to applications. But to truly get a uniform view of performance, you need a dedicated role that drives the strategy. This document will highlight the role, the responsibilities, the skills, and metrics of this emerging I&O job.
October 2010	null	Real-Time Process Analytics: Taming the Wild Business Process	James Kobielus, Clay Richardson
Real-world business processes are growing more complex, inscrutable, and intractable. In addition to established platforms such as packaged business applications and workflow platforms, enterprises are running key business processes in such emerging new environments as SaaS, public clouds, and social networks. A full-feature process analytics capability is the No one business -activity monitoring (BAM) tool can track both structured workflows and the new generation of “untamed” ad-hoc processes across all these environments. In this report, Forrester senior analysts James Kobielus and Clay Richardson will discuss the intensifying BAM and process analytic challenges that face today’s business process managers and will describe a new approach, the “uber-BAM,” that can support far-reaching, real-time process visibility.
October 2010	Infrastructure & Operations	Q&A: Tips To Measure Your Green IT Baseline	Doug Washburn	Optimize your data centers to achieve cloud economics
While green IT yields significant operating and capital costs savings, IT leaders should not invest their time or money without a comprehensive baseline of these costs. This document looks at the most common questions and their answers for how I&O pros should measure their Green IT baseline.
October 2010	Infrastructure & Operations	Green IT Inquiry Spotlight	Onica King, Doug Washburn	Industrialize your IT operations to improve productivity
Forrester analysts continue to field questions around power consumption, IT disposal, and regulatory requirements.
October 2010	Infrastructure & Operations	How To Assess Your IT Service Management Process Maturity	Onica King, Rudiger Krojnewski	Industrialize your IT operations to improve productivity
A framework that allows I&O professionals to evaluate key operational and process activities, create a snapshot of the organization's current state of process maturity, and identify gaps in the existing service management process or operational functions.
October 2010	Infrastructure & Operations	It's Time To Build The Next Generation Datacenter Network	Andre Kindness	Optimize your data centers to achieve cloud economics
The datacenter network wars are heating up, but there's a confusing battlefront of standards, technologies, and architectural best practices. This document will highlight trends like VEPA, VNLink, and converged fabrics from vendors like Cisco, HP, IBM, and Brocade.
October 2010	Infrastructure & Operations	Justifying Your Cloud Investments: Websites	James Staten	Optimize your data centers to achieve cloud economics
This is the second in a series of documents to help model the economics of cloud computing. This will focus on the ROI of high performance website workloads in a cloud environment.
October 2010	Infrastructure & Operations	Justifying Your Cloud Investments: Collaboration	James Staten	Optimize your data centers to achieve cloud economics
This is the third in a series of documents to help model the economics of cloud computing. This will focus on the ROI of collaboration worloads in a cloud environment.
October 2010	Infrastructure & Operations	Justifying Your Cloud Investments: High-Performance Computing	James Staten	Optimize your data centers to achieve cloud economics
This is the fourth in a series of documents to help model the economics of cloud computing. This will focus on the ROI of high-performance computing workloads in a cloud environment.
October 2010	Customer Experience	The Customer Experience Revenue Connection, Updated 2010	Megan Burns	Prove the business value
The report will look at the correlation between customer experience and revenue.
October 2010	Customer Experience	Fixing Known Usability Problems Pays Off, Europe 2010	Megan Burns	Prove the business value
Web site design case studies, articles, and consulting projects provide irrefutable evidence that companies that fix known usability problems — like those in Forrester's Web Site Review methodology — see a boost in site success metrics. Customer experience professionals should use these success stories to prove to peers and executives that the time and money it takes to fix common usability issues is well spent and use other companies' results as a baseline for estimating their own success.
October 2010	Enterprise Architecture	Sample Business Capability Map: Retail	Alex Cullen	Connect the dots between business and technology strategy
This report will detail a capability map for retail organizations.
October 2010	null	Market Overview: eCommerce Order Management Solutions	Brian Walker
Details to follow.
October 2010	Customer Experience	UK Design Agencies Need To Be Process Oriented	Jonathan Browne	Design breakthrough interactions
This research describes how and why UK design agencies should transition to being more process oriented.
October 2010	Customer Experience	Market Overview: Customer Experience Transformation Consultants	Megan Burns	Lead a customer experience transformation
This report is a market overview of customer experience transformation consultants.
October 2010	Generalist	Role Job Description: Green IT Manager	Doug Washburn	Industrialize your IT operations to improve productivity
This document looks at the emerging role of the green IT manager who is ultimately accountable for developing, advancing, documenting and reporting green IT strategy.
October 2010	eBusiness & Channel Strategy	The Shopping & Booking Behavior Of Road Warriors	Elizabeth Stark	Adapt to changing customer buying and service behavior		Consumer Technographics
Details to follow.
October 2010	Application Development & Delivery	Forrester Wave: Platform-As-A-Service, Q4 2010	John Rymer, Stefan Ried, Ph.D.	Choose and deliver applications, technology, and architecture to support the business strategy		Forrester Wave
This will be an evaluation of the products in the PaaS marketplace.
October 2010	eBusiness & Channel Strategy	What Financial Services eBusiness Professionals Should Know About Social Media	Alexander Hesse	Choose technologies that drive sales and service		Consumer Technographics
Details to follow.
October 2010	eBusiness & Channel Strategy	Debunking Common Customer Service Myths	Diane Clarkson	Adapt to changing customer buying and service behavior		Consumer Technographics
Details to follow.
October 2010	eBusiness & Channel Strategy	Market Overview: Mobile Commerce Solutions	Brian Walker	Choose technologies that drive sales and service		Consumer Technographics
Details to follow.
October 2010	eBusiness & Channel Strategy	EU Pre-Holiday Outlook	Lauriane Camus, Patti Freeman Evans	Adapt to changing customer buying and service behavior		Consumer Technographics
Details to follow.
October 2010	eBusiness & Channel Strategy	SORO: The Decades Of eCommerce	Sucharita Mulpuru	Adapt to changing customer buying and service behavior		Consumer Technographics
Details to follow.
October 2010	Infrastructure & Operations	How Automation Helps Empower I&O Staff	Glenn O'Donnell	Transform the desktop experience to empower your users
A key tenet of Empowered is the democratizaion of power. In thid document we'll show how you can take operations out of the relm of magic by using automation, and ultimately empower your I&O staff as a result.
October 2010	Customer Experience	How Much Will Your Site Metrics Improve? Europe 2010	Megan Burns	Prove the business value
To help customer experience professionals estimate how far their Web site metrics are likely to move as a result of improvements in the customer experience, we aggregated data on the impact of numerous site improvement projects.
October 2010	eBusiness & Channel Strategy	2010 Asia Pacific Online Retail Forecast	Zia Daniell Wigder			Consumer Technographics
Details to follow.
October 2010	null	Data Overview: Software	Stefan Ried, Ph.D., Holger Kisker, Ph.D.			Business Data Services
to follow
October 2010	null	Data Overview: IT Services	Pascal Matzke, John McCarthy			Business Data Services
to follow
October 2010	eBusiness & Channel Strategy	Hand In Hand: How Growing Smart Phone Adoption Will Propel Mobile Financial Services	Peter Wannemacher	Adapt to changing customer buying and service behavior		Consumer Technographics
Details to follow.
October 2010	eBusiness & Channel Strategy	Trends: Agents and eBusiness Channels	Ellen Carney	Build online strategies		Consumer Technographics
Details to follow.
October 2010	eBusiness & Channel Strategy	The Metrics That Matter To eBusiness In Financial Services	Brad Strothkamp	Benchmark against best practices		Consumer Technographics
Details to follow.
November 2010	Security & Risk	Zero Trust Case Study	John Kindervag	Optimize security architectures and technologies for future flexibility
Case study of a company implementing the zero trust model for information security.
November 2010	Security & Risk	Hackers Versus Executives	John Kindervag	Optimize security architectures and technologies for future flexibility
In The Art of War, Sun Tzu said, “It is said that if you know your enemies and know yourself, you will not be imperiled in a hundred battles.” This report will help security and risk professionals understand how hackers work and the type of sophisticated threats that cybercriminals are capable of throwing at today’s networks. The report will help discussion Security & Risk professionals learn what they need to know about their enemies including: What happens in a real-life cyber attack. What hackers think about the state of enterprise security.
November 2010	Security & Risk	Market Overview - Managed Security Services Providers In The Government Sector	Khalid Kark	Ensure proper governance and oversight to manage risk
This is a follow-on report to the Forrester Wave: Managed Security Services Providers, Q3 2010. It will be a detailed market overview of Security Services Providers that primarily focus on government clients. We use the phrase “Security Services” as a broad term that includes both Managed Security Services (MSS) and Information Security & Risk Consulting Services as well as any other contracted security services provided to government clients.
November 2010	Consumer Product Strategy	Cloud Capability Assessment	Ian Fogg
A report that examines consumer products that include cloud features to understand the benefit cloud adds and assessing best practices for consumer product strategies.
November 2010	Sourcing & Vendor Management	Selecting a SaaS SI: Best Practices For Success	Liz Herbert	Select and negotiate with a vendor to drive optimum pricing and value
This research will share best practices around selecting a SaaS SI based on 30 client references who have successfully used a systems integration partner for their SaaS deployment.
November 2010	Interactive Marketing	The Multichannel Brand	Nate Elliott	Develop winning strategies for emerging and mainstream digital media
The Multichannel Brand
November 2010	Interactive Marketing	Peer Influence Analysis Case Study	Augie Ray	Justify interactive marketing budgets
Peer Influence Analysis Case Study
November 2010	Interactive Marketing	Benchmarks and Best Practices for Video Advertising	Nate Elliott	Improve the performance of digital campaigns
Benchmarks and Best Practices for Video Advertising
November 2010	Content & Collaboration	Snapshot of the Content and Collaboration professional	Leslie Owens