For Vendor Strategy Professionals

Q3 2010 US And Global IT Market Outlook For 2010-2011

Past Teleconference, September 09, 2010, contains presentation materials

Andrew Bartels

Join us as we discuss Forrester's quarterly update of the US and global IT purchases outlook for 2010 and 2011 and our long-term market forecast.

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For Vendor Strategy Professionals

The Evolution Of Cloud Computing Markets

Past Teleconference, September 08, 2010, contains presentation materials

Holger Kisker, Ph.D., Stefan Ried, Ph.D.

Looking through the current industry hype around cloud, Forrester believes cloud computing is a sustainable, long-term IT paradigm. Underpinned by both technology and economic disruptions, the cloud will fundamentally change the way technology providers . . .

For Enterprise Architecture Professionals

SOA Buying Trends: How SOA Platforms Are Evolving

Past Teleconference, September 07, 2010, contains presentation materials

Randy Heffner

As Forrester has been saying for some time, SOA is far from dead. Among Global 2000 organizations, 84% say they are now pursuing SOA or will be by the end of 2010. This doesn’t necessarily mean a boon for vendors of SOA-related products. Two major factors . . .

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For Technology Sales Enablement Professionals

Driving Sales Enablement Change With A Transformational Coaching Approach

Past Teleconference, September 02, 2010, contains presentation materials

Brian Lambert

Each month, Forrester analysts describe recent sales enablement trends, relate customer experiences, present best practices, and answer participants' questions.

For Vendor Strategy Professionals

Best Industries For ICT And Smart Computing Solutions

Past Teleconference, August 31, 2010, contains presentation materials

Andrew Bartels

Tech vendors are increasing their focus on vertical industries, and the advent of Smart Computing as the next generation of technology will accentuate that trend. But which industries are the right ones for a vendor strategist to target?

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For Business Process Professionals

Electronic Medical Records Need More To Support "Meaningful Use" — ECM And BPM Anchor The Portfolio Of Technologies That Will Improve Hospitals' Processes

Past Teleconference, August 26, 2010, contains presentation materials

Craig Le Clair

Our current paper-based health information process wastes hundreds of billions of dollars annually. Transforming this into a streamlined 21st century electronic system will require moving through stages of maturity from paper charts to the cross-provider . . .

For Business Process Professionals

Findings From The Forrester Wave™: Open Source Business Intelligence (BI), Q3 2010

Past Teleconference, August 25, 2010, contains presentation materials

Boris Evelson

This teleconference will review the scores and other findings from The Forrester Wave&trade: Open Source Business Intelligence (BI), Q3 2010 evaluation.

For Interactive Marketing Professionals

Online And Mobile Social Gaming: An Overview

Past Teleconference, August 24, 2010, contains presentation materials

Julie A. Ask, Augie Ray

With Zynga Game Network valued at more than $200 million with 246 million monthly average users, marketers are paying more attention to mobile and social gaming. Mobile versions from the likes of foursquare and Loopt are driving consumer madness as players . . .

For Application Development & Delivery Professionals

A Checklist For Success With Cross-Channel Applications

Past Teleconference, August 24, 2010, contains presentation materials

Jost Hoppermann, George Lawrie

Firms in many industries struggle with the fact that their apps are engineered to support a limited range of interaction channels. Their data models are optimized for use cases in one primary channel, and their processes rarely support consumers that . . .

For eBusiness & Channel Strategy Professionals

Trends In European eCommerce: Winning In A Complex Environment

Past Teleconference, August 23, 2010, contains presentation materials

Patti Freeman Evans

eCommerce in Europe has been growing by double digits over the past decade. The Internet and other new channels continue to drive long-term shifts in consumers' purchase behavior and the way products and services are distributed.

For Business Process Professionals

ERP Application Upgrades: When And Why?

Past Teleconference, August 20, 2010, contains presentation materials

Paul D. Hamerman

Business owners of on-premise enterprise application packages face an ongoing dilemma: whether or not to invest in upgrades of the current release. While most business and IT execs put off upgrades as long as possible to avoid costs and minimize business . . .

For Business Process Professionals

Mixing Advanced Analytics And Transactional Workloads: The New Generation Of Agile Data Warehouses

Past Teleconference, August 19, 2010, contains presentation materials

James G. Kobielus

The enterprise data warehouse (EDW) is fast evolving into an Agile application platform capable of mixing analytics and transactional workloads. A key driver in this trend is the increasing enterprise reliance on analytics-driven "next best action" transactions . . .

For Business Process Professionals

Best Practices For BPM Project And Program Success

Past Teleconference, August 19, 2010, contains presentation materials

Derek Miers

With BPM projects springing up in most firms, a robust BPM project capability is now a competitive imperative. For those still standing on the sidelines, it is not a question of if they will engage in BPM-oriented projects, just a question of when.

For Business Process Professionals

How Business Process Pros Can Increase IT's BPM Orientation

Past Teleconference, August 18, 2010, contains presentation materials

Alexander Peters, Ph.D.

All too often, Business Process (BP) professionals complain about IT's ability to support them in delivering the performance optimizations they are expected to work out together. The problem seems to be rooted in IT's traditional positioning as supplier . . .

For Application Development & Delivery Professionals

The Future Of Database Technology

Past Teleconference, August 17, 2010, contains presentation materials

Noel Yuhanna

Although DBMS technology is mature, the demand for the database continues to grow to support new business requirements such as social media, real-time data, and unstructured data. However, not all DBMS can scale, deliver 24x7 availability, or even secure . . .

For Interactive Marketing Professionals

The Four Steps Of Community Management

Past Teleconference, August 17, 2010, contains presentation materials

Melissa Parrish

Marketers may find that launching a community is a more complex endeavor than other kinds of campaigns they've launched. It involves colleagues from across the organization, careful technology planning, staffing considerations, and a well thought-out . . .

For Business Process Professionals

Utilize Mentoring And Virtual Classroom To Develop Employee Skills

Past Teleconference, August 10, 2010, contains presentation materials

Claire Schooley

An interactive virtual classroom is not your usual Webinar, Web conference, or online event. It is an online instructional approach that involves learners who work from individual computers and continually interact with instructors and their classmates. . . .

For Security & Risk Professionals

No More Chewy Centers: The Zero-Trust Model Of Information Security

Past Teleconference, August 09, 2010, contains presentation materials

John Kindervag

The biggest issue facing information security professionals is that our traditional trust model is broken. Security devices have two interfaces: One interface is labeled "trusted," and the other is labeled "untrusted." In today's threat environment, which . . .

For CMO & Marketing Leadership Professionals

Let Your Product Do The Talking

Past Teleconference, August 04, 2010, contains presentation materials

Chris Stutzman

As the effectiveness of traditional communication vehicles continues to decline, marketers must think differently about brand building. Forrester has discovered that while consumers are tuning out marketing messages, they are actually engaging more with . . .

For Technology Sales Enablement Professionals

How Do You Scale Strategic Account Programs?

Past Teleconference, August 02, 2010, contains presentation materials

Scott Santucci

Each month, Forrester analysts describe recent technology sales enablement trends, relate customer experiences, present best practices, and answer participants' questions.

For Security & Risk Professionals

The Forrester Information Security Maturity Model

Past Teleconference, July 29, 2010, contains presentation materials

Chris McClean

Security & Risk professionals continue working their way into positions of greater authority and influence in their organizations. However, they still struggle at times to understand the full scope of their responsibilities, prioritize their initiatives, . . .

For Content & Collaboration Professionals

Got Content? Let's Talk About Information Architects

Past Teleconference, July 29, 2010, contains presentation materials

Leslie Owens, Stephen Powers

This teleconference spotlights the results of research conducted by Leslie Owens and Stephen Powers regarding the role of content-oriented information architects. What are the advantages of having an information architect? Where can you find one or, alternately, . . .

For Technology Product Management & Marketing Professionals

What Technology Populism Means For Tech Product Managers And Marketers

Past Teleconference, July 26, 2010, contains presentation materials

TJ Keitt

Technology Populism &mdash information workers provisioning technology outside of IT's auspices &mdash is a topic of great interest to both technology vendors and IT departments. But is it more hype than reality? No. Information workers are increasingly . . .

For Content & Collaboration Professionals

The Forrester Wave™ On Web Conferencing: Picking The Right Solution

Past Teleconference, July 26, 2010, contains presentation materials

Ted Schadler

We have evaluated 11 Web conferencing solutions from nine vendors in order to find out which ones are best for the most underserved and important scenario &mdash small team or ad hoc meetings. In this teleconference, we lay out the market landscape . . .

For Interactive Marketing Professionals

How To Integrate Email With Social Media

Past Teleconference, July 21, 2010, contains presentation materials

Shar VanBoskirk

With more and more consumers engaging social media in some way, many email marketers are asking: "Should we integrate email with social media?" Our research supports an enthusiastic, "Yes!"