For Market Research Professionals

Technographics® Survey Highlights: What Types Of Advertising Do Latin Americans Trust?

by Roxana Strohmenger, August 13, 2010

An overview of the types of advertisments that Latin Americans trust and how these differ for Brazilian and Mexican consumers.

For Market Research Professionals

Profiling US Online Mobile Consumers

A Technographics® Data Essentials Document

by Jacqueline Anderson, August 12, 2010

Just as US online mobile consumers vary in how they use their mobile devices (from 30% texting on a daily basis to 12% accessing the mobile Internet that frequently), they also vary in their willingness to interact with companies via their mobile devices. . . .

For Market Research Professionals

Latin American Social Technographics® Revealed

How Can Companies Leverage Latin Americans' Love of Social Media?

by Roxana Strohmenger, August 9, 2010

Forrester's Social Technographics® profiles reveal that online metropolitan Brazilians and Mexicans are voracious consumers of social media and are the most active across every level of social engagement in all of the markets we survey. Companies trying . . .

For Market Research Professionals

Technographics® Survey Highlights: PC Adoption Among US Hispanics

by Joost van Kruijsdijk, July 6, 2010

This highlight deck provides an overview of PC adoption among US Hispanic consumers from Forrester's Hispanic Technographics Consumer Technology Phone Survey, Q4 2009 (US).

For Market Research Professionals

Technographics® Survey Highlights: Online Shopping And Multichannel Shopping Overview

by Ina Mitskaviets, July 6, 2010

This highlight deck outlines online shopping and multichannel shopping in the US from our North American Technographics Retail Online Benchmark Recontact Survey, Q2 2010 (US)

For Market Research Professionals

Data Essentials: A Snapshot Of US Online Consumers

A Technographics® Data Essentials Document

by Jacqueline Anderson, June 28, 2010

This Data Essentials document highlights key data points about US online consumers' adoption of the Internet and its various activities. Drawing from data gathered in our annual benchmark survey, we've created a visual snapshot of how US consumers are . . .

For Market Research Professionals

Technographics® Survey Highlights: Profiling US Hispanic Digital Cable Subscribers

by Ina Mitskaviets, June 25, 2010

This highlight deck profiles the US Hispanic digital cable subscriber from Forrester's Hispanic Technographics Consumer Technology Phone Survey, Q4 2009 (US).

For Market Research Professionals

Understanding Latin American Online Consumers

by Roxana Strohmenger, June 11, 2010

Forrester recently launched its Latin American Technographics® research to help companies understand the emerging offline and online trends of consumers in Brazil and Mexico. This report is dedicated to understanding Latin Americans' online behavior in . . .

For Market Research Professionals

How Global Consumers Are Adopting Online Banking

A Technographics® Global Snapshot

by Jacqueline Anderson, June 9, 2010

More consumers are adopting online financial activities worldwide, but online banking adoption rates vary greatly. Whereas Asia Pacific countries tend to lead in the adoption of many online activities, it's actually Western Europeans who are setting the . . .

For Market Research Professionals

Technographics® Survey Highlights: Social Networking In Asia Pacific

by Olesia Klevchuk, May 14, 2010

This highlight deck summarizes the key findings related to Internet access and device adoption from Forrester's Asia Pacific Technographics Survey, Q4 2009.

For Market Research Professionals

Technographics® Survey Highlights: Home Networks And Digital Homes In Europe

by Olesia Klevchuk, May 12, 2010

This highlight deck summarizes the key findings related to home networks and the digital home from Forrester's European Technographics Consumer Technology Online Survey, Q4 2009.

For Market Research Professionals

Technographics Survey Highlights: Online Banking And Money Management Tools

European Technographics Financial Services Online Survey, Q4 2009

by Olesia Klevchuk, March 22, 2010

This highlight deck summarizes the key findings related to online banking and money management tools from Forrester's European Technographics Financial Services Online Survey, Q4 2009.

For Market Research Professionals

Technographics Survey Highlights: The Internet Security Landscape In Latin America

by Roxana Strohmenger, March 22, 2010

This highlight deck summarizes the key findings related to online security and privacy from Forrester's Latin American Technographics Online Survey, Q4 2009 (Mexico, Brazil). This is the second survey highlight in a series from the Latin American Technographics . . .

For eBusiness & Channel Strategy Professionals

Data Essentials: US Retail

A Technographics® Dashboard

by Reineke Reitsma, March 17, 2010

This Data Essentials summarizes some key data points for the US from Forrester's North American Technographics retail surveys; it also includes data from the Forrester Research Online Retail Forecast, 12/09 (US). Online retail sales will continue to show . . .

For Market Research Professionals

Technographics® Survey Highlights: US Past And Future PC Purchases

North American Technographics PC and Gaming Online Survey, Q4 2009 (US)

by Nick Squires, February 26, 2010

This highlight deck summarizes the key findings related to PC purchases from Forrester's North American Technographics PC and Gaming Online Survey, Q4 2009 (US). This is the second survey highlight in a series from the North American Technographics PC . . .

For Market Research Professionals

Technographics® Survey Highlights: How Latin American Consumers Connect With Companies Online

Latin American Technographics Online Survey, Q4 2009 (Mexico, Brazil)

by Roxana Strohmenger, February 17, 2010

This highlight deck summarizes the key findings related to connecting with companies online from Forrester's Latin American Technographics Online Survey, Q4 2009 (Mexico, Brazil). This is the first survey highlight in a series from the Latin American . . .

For Market Research Professionals

Technographics® Survey Highlights: US Gamer Types And Their Activities

North American Technographics® PC And Gaming Online Survey, Q4 2009 (US)

by Olesia Klevchuk, February 16, 2010

This highlight deck summarizes the key findings related to gaming from Forrester's North American Technographics PC and Gaming Online Survey, Q4 2009 (US). This is the first survey highlight in a series from the North American Technographics PC and Gaming . . .

For Market Research Professionals

Technographics® Survey Highlights: US Consumers' Perceptions Of Price Versus Quality

North American Technographics Customer Experience Online Survey, Q4 2009 (US)

by Nick Squires, February 10, 2010

This highlight deck summarizes the key findings related to price versus quality from Forrester's North American Technographics Customer Experience Online Survey, Q4 2009 (US).

For Market Research Professionals

Technographics® Insight: Hispanic Youth Are Active Online Shoppers

Hispanic Technographics® Youth Online Survey, Q2 2009 (US)

by Tamara Barber, Reineke Reitsma, February 3, 2010

This highlight deck summarizes the key findings related to shopping and spending from Forrester's Hispanic Technographics Youth Online Survey, Q2 2009.

For Market Research Professionals

Technographics® Survey Highlights: US Travel Social And Mobile Adoption

North American Technographics Travel and Automotive Online Survey, Q4 2009 (US)

by Ina Mitskaviets, January 28, 2010

This highlight deck summarizes the key findings on travel-related social and mobile adoption from Forrester's North American Technographics Travel And Automotive Online Survey, Q4 2009 (US).

For Market Research Professionals

Technographics® Survey Highlights: PC Landscape In Latin America

Latin American Technographics® Benchmark Survey, Q3 2009 (Mexico, Brazil)

by Roxana Strohmenger, December 30, 2009

This highlight deck summarizes the key findings related to PC adoption and usage from Forrester's Latin American Technographics Benchmark Survey, Q3 2009. This is the first survey highlight in a series from the Latin American Technographics Benchmark . . .

For Market Research Professionals

Technographics® Survey Highlight: Online Video And Multitasking Habits

North American Technographics Entertainment And Media Online Survey, Q3 2009 (US)

by Ina Mitskaviets, December 28, 2009

This highlight deck summarizes the key findings related to TV/video habits and multitasking from Forrester's North American Technographics® Entertainment And Media Online Survey, Q3 2009 (US).

For Market Research Professionals

Technographics® Survey Highlight: Canadian Online Trust and Mobile Banking

North American Technographics® Financial Services, Media, And Marketing Online Survey, Q3 2009 (Canada)

by Corina Matiesanu, December 24, 2009

This highlight deck summarizes the key findings related to online trust and mobile banking from the North American Technographics Financial Services, Media, And Marketing Online Survey, Q3 2009 (Canada).

For Market Research Professionals

Technographics® Survey Highlight: US Financial Activities on Mobile Phones

North American Technographics Payments And Financial Products Online Survey, Q4 2009 (US)

by Gina Zavradinos, December 23, 2009

This highlight deck summarizes the key findings related to mobile banking from Forrester's North American Technographics Payments And Financial Products Online Survey, Q4 2009 (US).

For Market Research Professionals

Technographics® Survey Highlights: eCommerce Landscape In Mexico And Brazil

Latin American Technographics® Benchmark Survey, Q3 2009 (Mexico, Brazil)

by Roxana Strohmenger, December 23, 2009

This highlight deck summarizes the key findings related to eCommerce from Forrester's Latin American Technographics Benchmark Survey, Q3 2009. This is the second survey highlight in a series from the Latin American Technographics Benchmark Survey, Q3 . . .