For Interactive Marketing Professionals

Forrester Research Mobile Advertising Display And Search Forecast, 2010 To 2015 (US)

by Ed Kahn, September 1, 2010

Spending by companies on mobile marketing segmented by mobile advertising and search. Includes data on mobile internet users and spending by company size.

For Interactive Marketing Professionals

Forrester Research Search Engine Marketing Forecast, 2010 To 2015 (US)

ForecastView Spreadsheet

by Niki Scevak, August 25, 2010

Search Engine Marketing Forecast (US): Spending on paid search and search engine optimization (SEO) by companies. Paid search segmented by paid listings and paid inclusion. Paid search and SEO spending segmented by company size. Includes historical data . . .

For Consumer Product Strategy Professionals

Forrester Research Mobile Media And Messaging Forecast, 2010 To 2015 (Western Europe)

ForecastView Spreadsheet

by Niki Scevak, August 13, 2010

Mobile Media And Messaging Forecast (Western Europe): Total SMS and MMS volume. Usage of and revenue generated from ring tones and ringback tones, mobile gaming, and mobile video. Distribution of the revenues by payment type: operator-controlled, application . . .

For Consumer Product Strategy Professionals

Forrester Research Wireless Data Access Forecast, 2010 To 2015 (Western Europe)

ForecastView Spreadsheet

by Tushi Banerjee, August 4, 2010

Wireless data access connections, typically via cellular networks, using either an external modem or an integrated chipset. Includes historical data going back to 2007 plus a five-year forecast for 17 Western European countries.

For Market Research Professionals

Forrester Research Online Access Forecast -- Broadband, 2010 To 2015 (US)

ForecastView Spreadsheet

by Tushi Banerjee, August 3, 2010

Broadband (US): Broadband availability and number of households and individuals with broadband access by platform (DSL, cable, fiber, and other). Includes demographics such as age, gender, and income as well as broadband tenure and access location. Includes . . .

For Consumer Product Strategy Professionals

Forrester Research DTV, HDTV, And DVR Forecast, 2010 To 2015 (US)

by Ed Kahn, July 16, 2010

DTV, HDTV, and DVR Forecast (US): Total TV households by platform, including cable, satellite, telco, and terrestrial. Segments each platform by digital where applicable and includes net pay TV households. Also includes adoption of DVR (total and by platform, . . .

For Market Research Professionals

Forrester Research World Online Population Forecast 2010 To 2014 (Global)

ForecastView Spreadsheet

by Vikram Sehgal, July 13, 2010

Worldwide Online Population Forecast estimates the number of individuals with online access and includes total population and Internet penetration by region and country. Includes historical data going back to 2005 plus a five-year forecast.

For Consumer Product Strategy Professionals

Forrester Research eReader Forecast, 2010 To 2015 (US)

by Ed Kahn, June 7, 2010

Reading device unit sales and users (dedicated eReader, mobile phone, desktop PC, laptop/notebook PC, netbook/mini PC, tablet PC). eBook readers by device and eBook revenue. Includes historical data going back to 2008 plus a five-year forecast. Note: . . .

For Market Research Professionals

Forrester Research Internet Access And Broadband Forecast 5/10 (Central And Eastern Europe)

ForecastView Spreadsheet

by Tushi Banerjee, May 20, 2010

Number of online individuals and households with online access, overall household PC penetration as well as broadband penetration by platform (DSL, cable, and other) for each of the 11 Central and Eastern European countries. Includes historical data going . . .

For Interactive Marketing Professionals

Forrester Research Social Media Forecast, 4/10 (Western Europe)

ForecastView Spreadsheet

by Niki Scevak, May 5, 2010

Online social media spending and users for 17 Western European countries. Includes historical data going back to 2008 plus a five-year forecast.

For Market Research Professionals

Forrester Research Internet Penetration And Demographics Forecast, 3/10 (Western Europe)

ForecastView Spreadsheet

by Tushi Banerjee, April 14, 2010

Internet Penetration And Demographics Forecast (Western Europe): Online population for each of the 17 Western European countries segmented by demographics such as gender and age. Includes historical data going back to 2006 plus a five-year forecast.

For Market Research Professionals

Forrester Research Online Population And Demographic Forecast, 3/10 (US)

ForecastView Spreadsheet

by Ed Kahn, March 31, 2010

Online Population And Demographic Forecast (US): Number of households and individuals with online access; overall PC penetration, desktop and laptop penetration and multiple-PC households. Includes demographics such as income, age, gender, and ethnicity. . . .

For eBusiness & Channel Strategy Professionals

Forrester Research Online Retail Forecast By Demographics, 2/10 (US)

ForecastView Spreadsheet

by Vikram Sehgal, March 29, 2010

Online Retail Forecast by Demographics (US): Online retail spending segmented by demographics of online buyers such as age, gender, and income. Includes historical data going back to 2002 plus a five-year forecast.

For Interactive Marketing Professionals

Forrester Research Search Engine Marketing Forecast 2/10 (Western Europe)

ForecastView Spreadsheet

by Tushi Banerjee, March 15, 2010

Spending on paid search and search engine optimization (SEO) for each of the 17 Western European countries. Includes historical data going back to 2001 for paid search plus a five-year forecast for paid search and SEO.

For Interactive Marketing Professionals

Forrester Research Internet Display Advertising Forecast 2/10 (Western Europe)

ForecastView Spreadsheet

by Tushi Banerjee, March 15, 2010

Total advertising spending by country and online display spending for each of the 17 Western European countries. Online display spending is further segmented by media format. Includes historical data going back to 2002 plus a five-year forecast.

For Consumer Product Strategy Professionals

Forrester Research Game Devices Forecast 1.10 (US)

ForecastView Spreadsheet

by Ed Kahn, March 2, 2010

Game Devices Forecast (US): unit sales and installed base by game consoles (PS3, Xbox 360, Wii, etc.) by generation as well as portable device sales and installed base. Includes historical data going back to 2000 plus a five-year forecast.

For eBusiness & Channel Strategy Professionals

Forrester Research Web-Influenced Retail Sales Forecast, 12/09 (US)

ForecastView Spreadsheet

by Vikram Sehgal, February 25, 2010

Web-Influenced Retail Sales Forecast (US): Total offline retail sales that are influenced by online research. Offline influenced retail sales by 30 retail categories such as PCs, apparel, housewares, and consumer electronics. Includes historical data . . .

For Consumer Product Strategy Professionals

Forrester Research Mobile Media And Messaging Forecast, 1/10 (US)

ForecastView Spreadsheet

by Niki Scevak, February 19, 2010

Mobile Media And Messaging Forecast (US): Usage and volume of SMS and MMS, segmenting SMS into application SMS and P2P SMS. Includes usage and revenue generated from categories of mobile media such as ring tones, ringback tones, mobile video, mobile games, . . .

For eBusiness & Channel Strategy Professionals

Forrester Research Online Retail Forecast, 1/10 (Western Europe)

ForecastView Spreadsheet

by Vikram Sehgal, February 10, 2010

Online Retail Spending Forecast (Western Europe): Online retail spending by 22 retail categories for each of the 17 Western European countries. Includes online buyers and average online spending by category and by country. Categories include PCs, consumer . . .

For eBusiness & Channel Strategy Professionals

Forrester Research Online Retail Forecast, 12/09 (US)

ForecastView Spreadsheet

by Vikram Sehgal, February 4, 2010

Online Retail Spending Forecast (US): Online retail spending by 30 retail categories such as PCs, apparel, housewares, and consumer electronics. Includes metrics, by category, such as online buyers, average spending per buyer, and channel share as percent . . .

For Consumer Product Strategy Professionals

Forrester Research Blu-Ray Forecast 12/09 (US)

ForecastView Spreadsheet

by Ed Kahn, December 21, 2009

Blu-Ray device adoption forecast (US): Unit sales and household installed base of Blu-ray Device by type (PlayStation 3 or standalone). Includes historical data going back to 2006, plus a five-year forecast.

For Consumer Product Strategy Professionals

Forrester Research Internet Music Forecast Summary 12.09 (US)

ForecastView Spreadsheet

by Ed Kahn, December 10, 2009

Digital Music Sales Forecast (US): Number of music buyers and total spending by the purchase format, online, offline, digital subscription, and digital download, including mobile OTA and sideload. Also looks at digital subscriptions via cellular, portable . . .

For eBusiness & Channel Strategy Professionals

Forrester Research Internet Travel Forecast, 11/09 (US)

ForecastView Spreadsheet

by Vikram Sehgal, November 25, 2009

Online Travel Spending Forecast (US): Overall and online travel spending by managed business and unmanaged business plus leisure travel. Travel spending is segmented by air, hotel, car, cruise, and tours. Also includes share of online bookings by online . . .

For Interactive Marketing Professionals

Forrester Research Industry Advertising Forecast, 10/09 (US)

ForecastView Spreadsheet

by Niki Scevak, October 21, 2009

Online Industry Advertising Forecast (US): Interactive marketing spending segmented by industries. Each industry's IM spending is further broken into the various components of IM: display, paid search, SEO, email, mobile advertising.

For Consumer Product Strategy Professionals

Forrester Research Broadband Telephony Forecast, 10/09 (US)

ForecastView Spreadsheet

by Tushi Banerjee, October 14, 2009

Installed base of broadband telephony households including over-the-top and managed broadband households by connection type. Includes historical data going back to 2004 plus a five-year forecast.