For Consumer Product Strategy Professionals

Designing A Mobile Empowered Product Strategy

An Report: Applying The IDEA Framework To Smartphone Users

by J.P. Gownder, September 7, 2010

Product strategists developing mobile offerings should take inspiration from Forrester's new book Empowered. When designing a mobile product strategy, they should employ a mobile version of the IDEA framework: Identify Mobile Mass Influencers, deliver . . .

For Consumer Product Strategy Professionals

Updated Q3 2010: The Consumer Product Strategist's Guide To Segmentation Analysis

Don't Leave Segmentation To The Market Research Department Alone

by J.P. Gownder, September 1, 2010

Early last year, we introduced consumer product strategy (CPS) pros to the power of segmentation analysis. We found that designing new products, innovating existing products, and messaging their value proposition was made easier with audience-specific . . .

For Consumer Product Strategy Professionals

Smartphone Platforms Need A Branding Reset

US Consumers Have Little Clue About Their Phone's Software

by Charles S. Golvin, September 1, 2010

In the white-hot US smartphone market, the once-invisible underlying software platforms have become one of the fiercest areas of competition. RIM and Apple lead this market, while platforms from Google, Microsoft, and Palm seek to gain share and new entrants . . .

For Content & Collaboration Professionals

Disciplined Social Innovation

Three Firms Achieve Tangible Results

by Rob Koplowitz, Leslie Owens, August 30, 2010

Companies depend on innovation to sprint out of the current economic doldrums and to return to profitability and growth. Innovation is a discipline with established best practices, needed skill sets, and proven processes and tools. Many organizations . . .

For Consumer Product Strategy Professionals

How To Make Connected TVs The Future Of TV

US Connected TV Forecast, 2010 To 2015

by James L. McQuivey, Ph.D., August 26, 2010

Connected TVs are all the rage. Every TV maker features connectivity in the top half of their lineup, and major retailers have committed to only sell connected TVs by as soon as 2011. Despite this enthusiasm from the supply side, there is no corresponding . . .

For Consumer Product Strategy Professionals

US Tablet Buyers Are Multi-PC Consumers

Product Strategists Must Position PCs And Peripherals Within A Multidevice Lifestyle

by Sarah Rotman Epps, August 19, 2010

The success of the Apple iPad has created a halo around tablets in general: Consumers are interested in these devices, even if they're confused about what they actually are. US online consumers who own or intend to buy iPads and other tablets fit a typical . . .

For Vendor Strategy Professionals

The Digital Drop: IT Opportunities In The Oil And Gas Industry

by Holger Kisker, Ph.D., August 13, 2010

The information and communications technology (ICT) industry is facing the next big wave of verticalization. With business challenges becoming increasingly complex, ICT solutions to address and solve these challenges need to become more tailored to specific . . .

For Vendor Strategy Professionals

Who's Who In IT Management Software 2.0

Mapping Top Vendors' Portfolios — And Future Perspectives

by Thomas Mendel, Ph.D., Jean-Pierre Garbani, August 12, 2010

Within the next five years, IT organizations and their role in enterprises will evolve through major structural changes. If the present IT technology sustains its exponential growth rate, IT organizations will have to shift their focus from manufacturing . . .

For Consumer Product Strategy Professionals

US Consumers Are Willing Co-Creators

Activate Engaged Consumers With Social Technologies To Build Better Products

by Doug Williams, August 10, 2010

According to a survey of consumer product strategy (CPS) professionals, nearly half of all companies are not using social media to interact directly with their customers in order to influence product creation, design, or strategy. While numerous barriers . . .

For Technology Product Management & Marketing Professionals

Demand Insights: The SMB Software Market 2010

Small And Medium-Size Businesses Are Defying Gravity

by Tim Harmon, August 9, 2010

Small and medium-size businesses (SMBs), like their enterprise brethren, are shifting their technology focus from IT to business technology (BT). As their focus on business solutions — as opposed to technology products — continues to grow, SMBs are now . . .

For Consumer Product Strategy Professionals

3D TV Fails To Inspire Consumers In 2010

Most People Are Happy To Wait To Upgrade To 3D TV

by James L. McQuivey, Ph.D., August 6, 2010

At the opening of 2010, the world's largest TV manufacturers came to the Consumer Electronics Show (CES) full of heady promises about the future of 3D TV. Despite the success of 3D films at the box office, however, many challenges face 3D TVs at home. . . .

For Consumer Product Strategy Professionals

Reinvigorating Traditional Radio

What Radio Strategists Can Do Right Now To Regain Momentum

by Sonal Gandhi, August 6, 2010

Despite challenging times, traditional radio has a lot of unique strengths that it can leverage to survive and thrive in the current media climate. While it's a formidable competitor to traditional radio, pure-play Internet radio still hasn't solidified . . .

For Consumer Product Strategy Professionals

Online Video Best Practice

Benchmarking Web Sites Using Forrester's Online Video Product Scorecard

by Nick Thomas, August 5, 2010

Over the past year, our video strategy series has presented the business case goals and best practices for adding video to your Web site. In this report, we demonstrate how our online video product scorecard enables companies to benchmark their efforts, . . .

For CMO & Marketing Leadership Professionals

Benchmark Your Marketing Innovation

Evaluate The Balance Of Your Company's Marketing Innovation Across The Four P's

by Mary Beth Kemp, August 4, 2010

Marketing leaders are investing more in innovation. But most are spending their resources on the typical marketing comfort zone of promotion. The other three P's of marketing — product/service, place, and price — get less interest and attention. Chief . . .

For Consumer Product Strategy Professionals

Updated Q3 2010: The US Consumer PC Market In 2015

Tablets Cannibalize Netbooks; Desktops Slide But Still Live On

by Sarah Rotman Epps, August 4, 2010

As of July 2010, when this report was updated, our conclusions about the long-term implications of the growth of tablets still hold true. In the short-term, tablet growth will be even more aggressive than we previously forecast, and we are in the process . . .

For Technology Sales Enablement Professionals

Sales Enablement Defined

Sales Enablement Is The Bridge Between Go-To-Market Strategy And Tactical Execution

by Scott Santucci, August 4, 2010

Tectonic forces are at work transforming business relationships away from their traditional dependency on products and services toward a focus on business outcomes and results. Inefficiencies noted within a sales organization are only early warning signs. . . .

For Sourcing & Vendor Management Professionals

SVM Is Uniquely Positioned To Connect Innovation Leadership To Innovation Services

by Chris Andrews, August 3, 2010

Amid the ups and downs of the global economy, the interest in innovation among senior business leadership has only increased. Most CEOs recognize that in a business environment characterized by higher levels of uncertainty and risk, the ability to generate . . .

For Application Development & Delivery Professionals

TIBCO's Plan To Acquire Proginet Highlights The Growing Importance Of Managed File Transfer

Enterprise Governance Concerns Drive Increased Demand

by Ken Vollmer, August 3, 2010

In a move designed to provide enhanced governance capability for B2B data exchanges, TIBCO Software has announced that it intends to acquire Proginet. If approved, this acquisition will give TIBCO additional governance capabilities that enterprises need . . .

For Vendor Strategy Professionals

A Market Taxonomy For ICT

Forrester's Definitions For Tech Product Categories, Industries, And Geographies

by Andrew Bartels, August 2, 2010

Forrester is expanding the breadth and depth of data that we provide to vendor strategists on the size and growth trends of the market for information and communications technology (ICT) solutions. Our goal is to provide data for vendors on the ICT market . . .

For Consumer Product Strategy Professionals

Making The Case For The Mobile Internet

by Seth Fowler, Julie A. Ask, July 29, 2010

The mobile Internet has changed completely over the past few years. It has transformed from a lightly visited and marginally useful novelty to a quickly growing medium that business would be foolish to ignore. Handsets have powerful browsers, networks . . .

For Vendor Strategy Professionals

Hot Insurance Tech Companies To Watch In 2010: Q2 Update

by Ellen Carney, July 29, 2010

Effective vertical strategies are becoming more critical for tech vendors as they try to address the core business problems — not just the pure technical problems — of their customers. This is especially evident in the insurance industry, which emerged . . .

For Vendor Strategy Professionals

The Coming Upheaval In Tech Services

Four Economic And Technology Factors Will Combine To Recast The Business

by John C. McCarthy, Pascal Matzke, July 29, 2010

The tech services market is about to undergo a massive transformation that will call traditional provider business models into question. Four factors will combine to dramatically change the dynamics, economics, and competitive landscape of IT services . . .

For CMO & Marketing Leadership Professionals

Let Your Product Do The Talking

Build Your Brand With A Product Experience Platform

by Chris Stutzman, July 28, 2010

As the effectiveness of traditional communications vehicles continues to decline, marketers must think differently about brand building. Forrester has identified that consumers are tuning out marketing messages, but they are actually engaging more with . . .

For Technology Product Management & Marketing Professionals

Segment Social Media Behaviors To Improve Tech Vendor Marketing Plans

by Peter O'Neill, July 27, 2010

Forrester's Social Technographics® survey, now in its second year, depicts the social media behaviors of more than 1,000 tech buyers from around the world. Tech marketers can use this data to plan marketing programs, campaigns, and collateral, each of . . .

For eBusiness & Channel Strategy Professionals

Organizing For eBusiness — A Financial Services Perspective

The Dual Nature Of eBusiness Requires A Multidimensional Organizational Structure

by Brad Strothkamp, July 26, 2010

Creating the optimal eBusiness organizational structure is one of the biggest challenges confronting eBusiness executives at financial services firms today. As both a channel and an enterprise function, the dual nature of eBusiness serves as the primary . . .