For CIOs

Insights For CIOs: Make Mobility Standard Business Practice

by Tim Sheedy, September 3, 2010

The Internet and the mobile Internet have effectively combined — driven by the improvement in networks, devices, and operating systems. This means that we no longer have to consider mobility a separate strategy within our business. As the leaders of the . . .

For Interactive Marketing Professionals

Forrester's Email Marketing Review Scorecard

by Shar VanBoskirk, September 2, 2010

Forrester updated its Email Marketing Review (EMR) methodology to reflect interactive media changes that affect email marketing efficiency and relevance. As with our past email review methodologies, Forrester’s Email Marketing Review Scorecard evaluates . . .

For Infrastructure & Operations Professionals

Ten Considerations For Voice Portal Upgrades

Develop Your Priorities Before Making An IVR Vendor Selection

by Elizabeth Herrell, September 1, 2010

Infrastructure decision-makers who plan to upgrade their interactive voice response (IVR) system should consider changes in customers' expectations, technology improvements, and cost models before launching vendor evaluations for voice portal (VP) upgrades. . . .

For CIOs

IT Governance In A BT World

by Craig Symons, August 31, 2010

For longer than three years now, Forrester has been writing about the transformation from information technology (IT) to business technology (BT), a profound shift in the way that technology is sourced, implemented, operated, and leveraged for business . . .

For Sourcing & Vendor Management Professionals

How The Adoption Of Several Important Emerging Technologies Affects Sourcing

by Chris Andrews, August 31, 2010

Many sourcing and vendor management (SVM) professionals who Forrester speaks with know that they need to play a proactive role in sourcing emerging technologies but have difficulty identifying which technologies matter most for their business. Interest . . .

For Infrastructure & Operations Professionals

Q&A: Impact Of IBM's POWER7 And PowerVM On Workload Optimized Systems Design

PowerVM Is A Critical Advantage For IBM's Power Systems

by Brad Day, August 27, 2010

IBM's POWER7 system — arguably the most dramatic server design development since the first POWER4 dual-core microprocessor architecture — makes advanced virtualization stacks a core differentiator in creating next-generation workload-optimized systems . . .

For Application Development & Delivery Professionals

Forecast For Hiring Applications Professionals Is Stormy — Act Now To Recruit And Retain The Best

by Phil Murphy, August 27, 2010

Managers at all levels of application development and delivery struggle to retain talented applications professionals amidst tight budgets, burgeoning workloads, and a host of other challenges. A recent Forrester survey reveals that hiring and retaining . . .

For eBusiness & Channel Strategy Professionals

What Every Exec Needs To Know About The Future of eCommerce Technology

How Online And Multichannel Capabilities Are Transforming Business

by Brian K. Walker, August 27, 2010

We are in a highly transformative time as changing customer expectations, commerce capabilities, and technology continue to evolve rapidly. Initiatives that just a few short years ago would have seemed a long way off — such as mobile commerce, app stores, . . .

For Application Development & Delivery Professionals

zEnterprise Should Change The Role Of The Mainframe In Application Strategy Decisions

by Phil Murphy, August 27, 2010

On July 22, 2010, IBM released a series of product announcements under the banner of zEnterprise that will force firms with both mainframe and distributed systems to rethink their application strategies. The announcement heralds a vastly improved z server . . .

For Business Process Professionals

Benchmarks For CRM Selection And Deployment

Size Up Your CRM Initiative Compared Against 99 Projects

by William Band, August 26, 2010

How does your customer relationship management (CRM) project compare with those at other organizations? Forrester surveyed 99 organizations that are using one of 19 leading CRM suite solutions to understand their CRM solution purchase patterns, buying . . .

For Infrastructure & Operations Professionals

Market Overview: Smartphone Management

Empower Workers With The Freedom To Choose Their Preferred Mobile Devices

by Benjamin Gray, Christian Kane, August 26, 2010

Within the next 12 to 18 months, most IT managers worldwide will significantly alter their client computing strategies, and this will have a profound impact on smartphone adoption and management. Necessitating this change is a significant generational . . .

For Sourcing & Vendor Management Professionals

Inquiry Spotlight: Sourcing Strategy, Q1 And Q2 2010

by Christine Ferrusi Ross, August 25, 2010

Forrester's inquiry analysis shows that sourcing and vendor management (SVM) professionals are thinking more holistically and strategically about their role. Forty-two percent of the 966 inquiries from SVM professionals that Forrester received in the . . .

For Security & Risk Professionals

Market Overview: Fraud Management Solutions

Seven Tenets Of Effectively Combating Fraud Costs

by Andras Cser, August 25, 2010

Fraud causes companies to lose money in many ways: They face losses due to chargebacks, unrecoverable transfers, and unnecessary shipping costs; and spend extensive time and resources investigating many transactions. Fraud can impact a company's goodwill. . . .

For Customer Experience Professionals

Web Site User Experience 2010: Marketing Software Vendors

Forrester Applies Its Web Site User Experience Review Methodology To Four B2B Software Vendors

by Vidya L. Drego, August 25, 2010

Forrester evaluated the user experience of the Web sites of four large business-to-business (B2B) marketing software vendors: Alterian, Oracle, SAS, and Unica. Overall scores were mediocre: No site received a passing grade. SAS came out on top, standing . . .

For Business Process Professionals

The Forrester Wave™: Business Process Management Suites, Q3 2010

Pegasystems, Appian, IBM, and Software AG Lead The Pack

by Clay Richardson, August 24, 2010

Forrester evaluated 11 leading business process management (BPM) suite vendors against 148 criteria reflecting the requirements of business process professionals running large-scale BPM programs. We found that Pegasystems and Appian lead the pack with . . .

For eBusiness & Channel Strategy Professionals

Online Retailing In Australia 2010: Technology Investment

by Steven Noble, Brian K. Walker, August 19, 2010

As online retail continues to gather pace in Australia, merchants have significant plans for eCommerce technology investment. In particular, 53% of respondents say the base eCommerce platform is the key investment priority in the year ahead. Likewise, . . .

For Security & Risk Professionals

The Regulatory Intelligence Battlefield Heats Up

by Chris McClean, August 19, 2010

In the cyclical nature of increasing and decreasing industry regulations, we are clearly on an upswing. Regulators that have faced public scorn for lax oversight are reacting with newfound aggression, and most businesses will struggle to keep up in the . . .

For Business Process Professionals

The Forrester Wave™: Order Management Hubs, Q3 2010

Oracle EBS And Sterling Commerce Lead, With SAP, Oracle Siebel, And Microsoft Close Behind

by Roy C. Wildeman, Craig Le Clair, August 19, 2010

In Forrester's 112-criteria evaluation of order management hub (OMH) vendors, Oracle E-Business Suite and Sterling Commerce led the pack among the Leaders because of their ability to support both end-to-end ordering processes as well as order hub infrastructure. . . .

For Application Development & Delivery Professionals

Global Banking Platform Deals 2009: Regions And Functionality

A Cold Breeze And Only One Hot Region Characterize The 2009 Market

by Jost Hoppermann, August 19, 2010

Forrester surveyed 17 vendors of globally deployed banking platforms on their 2009 deals. The regional analysis shows that Asia Pacific has been the single highly active region. Most of the remaining regions of the world show different levels of mediocre . . .

For CMO & Marketing Leadership Professionals

When To Outsource Your Agency Search

Adaptive Marketing Reignites The Need for Agency Search Consultants

by Chris Stutzman, August 19, 2010

Most of today's marketers manage the process of selecting their agency partners internally. But searching for the right agency is increasingly more complex as agencies continuously adapt their capabilities for the digital age. If marketers can't commit . . .

For Customer Experience Professionals

When To Redesign Your Site: Seven Indicators That It May Be Time For An Online Overhaul

by Vidya L. Drego, August 17, 2010

Clients frequently ask Forrester how often they should redesign their Web site. The answer? Redesign your site when it no longer supports business goals, brand attributes, or user goals. How will site owners know that their sites fall short in one of . . .

For eBusiness & Channel Strategy Professionals

A Snapshot Of Emerging Mobile Commerce In China

Understanding The Adoption Of Key eBusiness Applications Within A Regional Context

by Zia Daniell Wigder, August 17, 2010

With almost 800 million mobile phone subscribers and 23 billion short message service (SMS) messages sent during the 2010 Chinese New Year holiday alone, metropolitan China outpaces every other market in the world when it comes to mobile activity. As . . .

For eBusiness & Channel Strategy Professionals

Global Online Population Forecast, 2009 To 2014

An Overview Of Global Adoption To Help Plan For International Initiatives

by Zia Daniell Wigder, August 17, 2010

Between 2005 and 2009, the global Internet population increased from fewer than one billion to more than 1.6 billion; by 2014, it is projected to grow by another 42%. The bulk of the population growth will come from Asia, which will represent 44% of the . . .

For Sourcing & Vendor Management Professionals

Right And Wrong Reasons To Work With Tier Two Offshore Providers

The Right Selection Of Tier Two Specialists Is Key To Higher Value

by Sudin Apte, August 17, 2010

As companies focus on deriving more business value from their IT services suppliers, they find that specialists often provide niche, deep domain capability and flexibility that is tough to find in top service providers. Identifying a true specialist in . . .

For Infrastructure & Operations Professionals

The Past, Present, And Future Of Replication

Upgrade Continuity And Recovery With Replication

by Stephanie Balaouras, Rachel A. Dines, August 17, 2010

Tape is not dead, and in fact, a large number of companies still rely heavily on tape for disaster recovery (DR). Tape is affordable and removable, but as the requirement to recover IT services after a disruption has moved from days to hours, backup and . . .