For CIOs

Insights For CIOs: Make Mobility Standard Business Practice

by Tim Sheedy, September 3, 2010

The Internet and the mobile Internet have effectively combined — driven by the improvement in networks, devices, and operating systems. This means that we no longer have to consider mobility a separate strategy within our business. As the leaders of the . . .

For Interactive Marketing Professionals

Forrester's Email Marketing Review Scorecard

by Shar VanBoskirk, September 2, 2010

Forrester updated its Email Marketing Review (EMR) methodology to reflect interactive media changes that affect email marketing efficiency and relevance. As with our past email review methodologies, Forrester’s Email Marketing Review Scorecard evaluates . . .

For Consumer Product Strategy Professionals

Updated Q3 2010: The Consumer Product Strategist's Guide To Segmentation Analysis

Don't Leave Segmentation To The Market Research Department Alone

by J.P. Gownder, September 1, 2010

Early last year, we introduced consumer product strategy (CPS) pros to the power of segmentation analysis. We found that designing new products, innovating existing products, and messaging their value proposition was made easier with audience-specific . . .

For Infrastructure & Operations Professionals

Ten Considerations For Voice Portal Upgrades

Develop Your Priorities Before Making An IVR Vendor Selection

by Elizabeth Herrell, September 1, 2010

Infrastructure decision-makers who plan to upgrade their interactive voice response (IVR) system should consider changes in customers' expectations, technology improvements, and cost models before launching vendor evaluations for voice portal (VP) upgrades. . . .

For CIOs

IT Governance In A BT World

by Craig Symons, August 31, 2010

For longer than three years now, Forrester has been writing about the transformation from information technology (IT) to business technology (BT), a profound shift in the way that technology is sourced, implemented, operated, and leveraged for business . . .

For Sourcing & Vendor Management Professionals

How The Adoption Of Several Important Emerging Technologies Affects Sourcing

by Chris Andrews, August 31, 2010

Many sourcing and vendor management (SVM) professionals who Forrester speaks with know that they need to play a proactive role in sourcing emerging technologies but have difficulty identifying which technologies matter most for their business. Interest . . .

For Content & Collaboration Professionals

Disciplined Social Innovation

Three Firms Achieve Tangible Results

by Rob Koplowitz, Leslie Owens, August 30, 2010

Companies depend on innovation to sprint out of the current economic doldrums and to return to profitability and growth. Innovation is a discipline with established best practices, needed skill sets, and proven processes and tools. Many organizations . . .

For Application Development & Delivery Professionals

zEnterprise Should Change The Role Of The Mainframe In Application Strategy Decisions

by Phil Murphy, August 27, 2010

On July 22, 2010, IBM released a series of product announcements under the banner of zEnterprise that will force firms with both mainframe and distributed systems to rethink their application strategies. The announcement heralds a vastly improved z server . . .

For Sourcing & Vendor Management Professionals

Multisourcing: No Silver Bullet, But Benefits Are Achievable

Clients Find Value In Multisourcing Efforts Despite Challenges

by Bill Martorelli, August 27, 2010

Although multisourcing programs encounter the same frustrations as single-sourcing environments, clients believe that their multisourcing efforts are bearing fruit, particularly in the areas of access to skills and maintaining competitive pressure on . . .

For Consumer Product Strategy Professionals

Western European Mobile Games Forecast, 2010 To 2015

The Lessons To Learn From Gaming, Mobile's Most Advanced Content Market

by Thomas Husson, August 27, 2010

The Western European mobile gaming market is set to grow from €764 million at the end of 2010 to €1.46 billion by the end of 2015. Growth will come from a combination of a rise in the number of paying mobile gamers — from 31 million to 45 million between . . .

For Infrastructure & Operations Professionals

Q&A: Impact Of IBM's POWER7 And PowerVM On Workload Optimized Systems Design

PowerVM Is A Critical Advantage For IBM's Power Systems

by Brad Day, August 27, 2010

IBM's POWER7 system — arguably the most dramatic server design development since the first POWER4 dual-core microprocessor architecture — makes advanced virtualization stacks a core differentiator in creating next-generation workload-optimized systems . . .

For Application Development & Delivery Professionals

Forecast For Hiring Applications Professionals Is Stormy — Act Now To Recruit And Retain The Best

by Phil Murphy, August 27, 2010

Managers at all levels of application development and delivery struggle to retain talented applications professionals amidst tight budgets, burgeoning workloads, and a host of other challenges. A recent Forrester survey reveals that hiring and retaining . . .

For eBusiness & Channel Strategy Professionals

What Every Exec Needs To Know About The Future of eCommerce Technology

How Online And Multichannel Capabilities Are Transforming Business

by Brian K. Walker, August 27, 2010

We are in a highly transformative time as changing customer expectations, commerce capabilities, and technology continue to evolve rapidly. Initiatives that just a few short years ago would have seemed a long way off — such as mobile commerce, app stores, . . .

For Business Process Professionals

Benchmarks For CRM Selection And Deployment

Size Up Your CRM Initiative Compared Against 99 Projects

by William Band, August 26, 2010

How does your customer relationship management (CRM) project compare with those at other organizations? Forrester surveyed 99 organizations that are using one of 19 leading CRM suite solutions to understand their CRM solution purchase patterns, buying . . .

For Infrastructure & Operations Professionals

Market Overview: Smartphone Management

Empower Workers With The Freedom To Choose Their Preferred Mobile Devices

by Benjamin Gray, Christian Kane, August 26, 2010

Within the next 12 to 18 months, most IT managers worldwide will significantly alter their client computing strategies, and this will have a profound impact on smartphone adoption and management. Necessitating this change is a significant generational . . .

For Sourcing & Vendor Management Professionals

Inquiry Spotlight: Sourcing Strategy, Q1 And Q2 2010

by Christine Ferrusi Ross, August 25, 2010

Forrester's inquiry analysis shows that sourcing and vendor management (SVM) professionals are thinking more holistically and strategically about their role. Forty-two percent of the 966 inquiries from SVM professionals that Forrester received in the . . .

For Security & Risk Professionals

Market Overview: Fraud Management Solutions

Seven Tenets Of Effectively Combating Fraud Costs

by Andras Cser, August 25, 2010

Fraud causes companies to lose money in many ways: They face losses due to chargebacks, unrecoverable transfers, and unnecessary shipping costs; and spend extensive time and resources investigating many transactions. Fraud can impact a company's goodwill. . . .

For Customer Experience Professionals

Web Site User Experience 2010: Marketing Software Vendors

Forrester Applies Its Web Site User Experience Review Methodology To Four B2B Software Vendors

by Vidya L. Drego, August 25, 2010

Forrester evaluated the user experience of the Web sites of four large business-to-business (B2B) marketing software vendors: Alterian, Oracle, SAS, and Unica. Overall scores were mediocre: No site received a passing grade. SAS came out on top, standing . . .

For Application Development & Delivery Professionals

Define Your Mobile Development Strategy

Use Forrester's Mobile POST Method To Create A Mobile Development Plan

by Jeffrey S. Hammond, August 24, 2010

Developing mobile applications used to be an arcane activity pursued by highly specialized developers, but no more. The surge in popularity of Android devices, BlackBerries, and iPhones has application development professionals gearing up to incorporate . . .

For Business Process Professionals

The Forrester Wave™: Business Process Management Suites, Q3 2010

Pegasystems, Appian, IBM, and Software AG Lead The Pack

by Clay Richardson, August 24, 2010

Forrester evaluated 11 leading business process management (BPM) suite vendors against 148 criteria reflecting the requirements of business process professionals running large-scale BPM programs. We found that Pegasystems and Appian lead the pack with . . .

For Security & Risk Professionals

The Regulatory Intelligence Battlefield Heats Up

by Chris McClean, August 19, 2010

In the cyclical nature of increasing and decreasing industry regulations, we are clearly on an upswing. Regulators that have faced public scorn for lax oversight are reacting with newfound aggression, and most businesses will struggle to keep up in the . . .

For Business Process Professionals

The Forrester Wave™: Order Management Hubs, Q3 2010

Oracle EBS And Sterling Commerce Lead, With SAP, Oracle Siebel, And Microsoft Close Behind

by Roy C. Wildeman, Craig Le Clair, August 19, 2010

In Forrester's 112-criteria evaluation of order management hub (OMH) vendors, Oracle E-Business Suite and Sterling Commerce led the pack among the Leaders because of their ability to support both end-to-end ordering processes as well as order hub infrastructure. . . .

For Application Development & Delivery Professionals

Global Banking Platform Deals 2009: Regions And Functionality

A Cold Breeze And Only One Hot Region Characterize The 2009 Market

by Jost Hoppermann, August 19, 2010

Forrester surveyed 17 vendors of globally deployed banking platforms on their 2009 deals. The regional analysis shows that Asia Pacific has been the single highly active region. Most of the remaining regions of the world show different levels of mediocre . . .

For CMO & Marketing Leadership Professionals

When To Outsource Your Agency Search

Adaptive Marketing Reignites The Need for Agency Search Consultants

by Chris Stutzman, August 19, 2010

Most of today's marketers manage the process of selecting their agency partners internally. But searching for the right agency is increasingly more complex as agencies continuously adapt their capabilities for the digital age. If marketers can't commit . . .

For Customer Experience Professionals

Web Site User Experience 2010: UK Grocers

Forrester Applies Its Web Site User Experience Review Methodology To Four Top UK Grocers

by Jonathan Browne, August 18, 2010

Forrester evaluated the user experience at the Web sites of four leading UK online grocery retailers: Asda, Sainsbury's, Tesco, and Waitrose. Overall scores were above average, but no site passed our review. The most common usability flaws we uncovered . . .