For eBusiness & Channel Strategy Professionals

How Travel eBusiness Can Win Friends And Influence Travelers

An In-Depth Look At Travel Social Fans, The Travelers Who Friend, Follow, Or Fan Travel Companies And Destinations On Social Media Sites

by Henry H. Harteveldt, Elizabeth Stark, September 3, 2010

Travelers view social media as more than a way to stay in touch with people they know. Forrester data reveals that two in five US online leisure travelers have friended, followed, or become a fan of a travel company or destination on a social networking . . .

For Consumer Product Strategy Professionals

Smartphone Platforms Need A Branding Reset

US Consumers Have Little Clue About Their Phone's Software

by Charles S. Golvin, September 1, 2010

In the white-hot US smartphone market, the once-invisible underlying software platforms have become one of the fiercest areas of competition. RIM and Apple lead this market, while platforms from Google, Microsoft, and Palm seek to gain share and new entrants . . .

For eBusiness & Channel Strategy Professionals

What Every Exec Needs To Know About The Future of eCommerce Technology

How Online And Multichannel Capabilities Are Transforming Business

by Brian K. Walker, August 27, 2010

We are in a highly transformative time as changing customer expectations, commerce capabilities, and technology continue to evolve rapidly. Initiatives that just a few short years ago would have seemed a long way off — such as mobile commerce, app stores, . . .

For Consumer Product Strategy Professionals

How To Make Connected TVs The Future Of TV

US Connected TV Forecast, 2010 To 2015

by James L. McQuivey, Ph.D., August 26, 2010

Connected TVs are all the rage. Every TV maker features connectivity in the top half of their lineup, and major retailers have committed to only sell connected TVs by as soon as 2011. Despite this enthusiasm from the supply side, there is no corresponding . . .

For eBusiness & Channel Strategy Professionals

How Canadian Insurance Customers Use Different Channels

by Ellen Carney, Peter Wannemacher, August 24, 2010

Canadians still use the phone as their primary channel for insurance. In fact, the phone was the only channel used by a majority of online Canadian insurance customers in the past year, while fewer than one in three customers used an insurer's Web site . . .

For Consumer Product Strategy Professionals

US Tablet Buyers Are Multi-PC Consumers

Product Strategists Must Position PCs And Peripherals Within A Multidevice Lifestyle

by Sarah Rotman Epps, August 19, 2010

The success of the Apple iPad has created a halo around tablets in general: Consumers are interested in these devices, even if they're confused about what they actually are. US online consumers who own or intend to buy iPads and other tablets fit a typical . . .

For eBusiness & Channel Strategy Professionals

A Snapshot Of Emerging Mobile Commerce In China

Understanding The Adoption Of Key eBusiness Applications Within A Regional Context

by Zia Daniell Wigder, August 17, 2010

With almost 800 million mobile phone subscribers and 23 billion short message service (SMS) messages sent during the 2010 Chinese New Year holiday alone, metropolitan China outpaces every other market in the world when it comes to mobile activity. As . . .

For eBusiness & Channel Strategy Professionals

Global Online Population Forecast, 2009 To 2014

An Overview Of Global Adoption To Help Plan For International Initiatives

by Zia Daniell Wigder, August 17, 2010

Between 2005 and 2009, the global Internet population increased from fewer than one billion to more than 1.6 billion; by 2014, it is projected to grow by another 42%. The bulk of the population growth will come from Asia, which will represent 44% of the . . .

For eBusiness & Channel Strategy Professionals

European Banks Should Start Adding Customer Ratings And Reviews To Their Sites

European Online Financial Researchers Want Ratings And Reviews

by Alexander Hesse, August 16, 2010

European online financial researchers look for customer ratings and reviews. They tend to trust them and find them valuable for making better buying decisions. Although a range of North American financial services firms offer customer ratings and reviews . . .

For Market Research Professionals

Technographics® Survey Highlights: What Types Of Advertising Do Latin Americans Trust?

by Roxana Strohmenger, August 13, 2010

An overview of the types of advertisments that Latin Americans trust and how these differ for Brazilian and Mexican consumers.

For Market Research Professionals

How Consumers Around The World Use The Internet To Buy Products

Global Overview: Online Retail 2009

by Olesia Klevchuk, August 13, 2010

The Internet has evolved into an important retail channel, with millions of online consumers across the globe turning to it to make their purchases. As with many other online activities, Asian markets like Japan and South Korea are leading in the adoption . . .

For Market Research Professionals

Profiling US Online Mobile Consumers

A Technographics® Data Essentials Document

by Jacqueline Anderson, August 12, 2010

Just as US online mobile consumers vary in how they use their mobile devices (from 30% texting on a daily basis to 12% accessing the mobile Internet that frequently), they also vary in their willingness to interact with companies via their mobile devices. . . .

For Interactive Marketing Professionals

The Future Of Search Marketing

And What You Should Do About It

by Shar VanBoskirk, August 11, 2010

Search marketing faces a number of changes that will force interactive marketers to think more like business planners than like channel managers. While we expect the future of search to extend Google's dominance overall, Google won't march unfettered . . .

For Consumer Product Strategy Professionals

US Consumers Are Willing Co-Creators

Activate Engaged Consumers With Social Technologies To Build Better Products

by Doug Williams, August 10, 2010

According to a survey of consumer product strategy (CPS) professionals, nearly half of all companies are not using social media to interact directly with their customers in order to influence product creation, design, or strategy. While numerous barriers . . .

For Interactive Marketing Professionals

Viral Video Creative That Works

The 2010 Viral Video WebTrack And Consumer Survey

by Nate Elliott, August 9, 2010

More people are watching online video than ever before, and most share their favorite videos with their friends — but that doesn't mean creating a successful viral video is getting any easier. When we studied the most popular viral videos from the first . . .

For Market Research Professionals

Latin American Social Technographics® Revealed

How Can Companies Leverage Latin Americans' Love of Social Media?

by Roxana Strohmenger, August 9, 2010

Forrester's Social Technographics® profiles reveal that online metropolitan Brazilians and Mexicans are voracious consumers of social media and are the most active across every level of social engagement in all of the markets we survey. Companies trying . . .

For Consumer Product Strategy Professionals

3D TV Fails To Inspire Consumers In 2010

Most People Are Happy To Wait To Upgrade To 3D TV

by James L. McQuivey, Ph.D., August 6, 2010

At the opening of 2010, the world's largest TV manufacturers came to the Consumer Electronics Show (CES) full of heady promises about the future of 3D TV. Despite the success of 3D films at the box office, however, many challenges face 3D TVs at home. . . .

For Consumer Product Strategy Professionals

Reinvigorating Traditional Radio

What Radio Strategists Can Do Right Now To Regain Momentum

by Sonal Gandhi, August 6, 2010

Despite challenging times, traditional radio has a lot of unique strengths that it can leverage to survive and thrive in the current media climate. While it's a formidable competitor to traditional radio, pure-play Internet radio still hasn't solidified . . .

For Consumer Product Strategy Professionals

Online Video Best Practice

Benchmarking Web Sites Using Forrester's Online Video Product Scorecard

by Nick Thomas, August 5, 2010

Over the past year, our video strategy series has presented the business case goals and best practices for adding video to your Web site. In this report, we demonstrate how our online video product scorecard enables companies to benchmark their efforts, . . .

For Consumer Product Strategy Professionals

Updated Q3 2010: The US Consumer PC Market In 2015

Tablets Cannibalize Netbooks; Desktops Slide But Still Live On

by Sarah Rotman Epps, August 4, 2010

As of July 2010, when this report was updated, our conclusions about the long-term implications of the growth of tablets still hold true. In the short-term, tablet growth will be even more aggressive than we previously forecast, and we are in the process . . .

For Market Research Professionals

Forrester Research Online Access Forecast -- Broadband, 2010 To 2015 (US)

ForecastView Spreadsheet

by Tushi Banerjee, August 3, 2010

Broadband (US): Broadband availability and number of households and individuals with broadband access by platform (DSL, cable, fiber, and other). Includes demographics such as age, gender, and income as well as broadband tenure and access location. Includes . . .

For Customer Experience Professionals

Consumers Are Leery Of Healthcare Video Visits

by Elizabeth Boehm, July 29, 2010

Today, healthcare remains a largely in-person proposition, but with the advancement of Internet-based videoconferencing technologies, the possibility of healthcare video visits is becoming a reality. Despite the potential benefits of video over face-to-face . . .

For eBusiness & Channel Strategy Professionals

How Travel eBusiness Can Engage Conversationalists, The New Social Media Group

by Henry H. Harteveldt, July 28, 2010

From 2008 to 2010, 26.3 million more US online leisure travelers began using social media. Members of the group that travel eBusiness professionals need to pay attention to for their social commerce potential are the 53.8 million US online leisure travelers . . .

For CMO & Marketing Leadership Professionals

CMOs Must Connect The Dots Of The Online Brand

Orchestrate Digital For The Best Brand Experience

by Mary Beth Kemp, July 27, 2010

Digital has been widely embraced by consumers and by many parts of the enterprise. But the adoption of digital channels — Web sites, mobile apps, online sales and customer service, and other smart touches — has often occurred in a piecemeal way. That . . .

For Consumer Product Strategy Professionals

The Future Of Application Stores

What To Expect When Defining Your Mobile Consumer Road Map

by Thomas Husson, July 23, 2010

The application store market is still nascent, but it is evolving quickly. Apple reinvented the distribution of products and services on mobile phones, opening up direct-to-consumer opportunities for nontelecom companies. A plethora of new stores will . . .