For Consumer Product Strategy Professionals

Designing A Mobile Empowered Product Strategy

An Report: Applying The IDEA Framework To Smartphone Users

by J.P. Gownder, September 7, 2010

Product strategists developing mobile offerings should take inspiration from Forrester's new book Empowered. When designing a mobile product strategy, they should employ a mobile version of the IDEA framework: Identify Mobile Mass Influencers, deliver . . .

For eBusiness & Channel Strategy Professionals

How Travel eBusiness Can Win Friends And Influence Travelers

An In-Depth Look At Travel Social Fans, The Travelers Who Friend, Follow, Or Fan Travel Companies And Destinations On Social Media Sites

by Henry H. Harteveldt, Elizabeth Stark, September 3, 2010

Travelers view social media as more than a way to stay in touch with people they know. Forrester data reveals that two in five US online leisure travelers have friended, followed, or become a fan of a travel company or destination on a social networking . . .

For Interactive Marketing Professionals

Forrester Research Mobile Advertising Display And Search Forecast, 2010 To 2015 (US)

by Ed Kahn, September 1, 2010

Spending by companies on mobile marketing segmented by mobile advertising and search. Includes data on mobile internet users and spending by company size.

For Consumer Product Strategy Professionals

Smartphone Platforms Need A Branding Reset

US Consumers Have Little Clue About Their Phone's Software

by Charles S. Golvin, September 1, 2010

In the white-hot US smartphone market, the once-invisible underlying software platforms have become one of the fiercest areas of competition. RIM and Apple lead this market, while platforms from Google, Microsoft, and Palm seek to gain share and new entrants . . .

For Consumer Product Strategy Professionals

Western European Mobile Games Forecast, 2010 To 2015

The Lessons To Learn From Gaming, Mobile's Most Advanced Content Market

by Thomas Husson, August 27, 2010

The Western European mobile gaming market is set to grow from €764 million at the end of 2010 to €1.46 billion by the end of 2015. Growth will come from a combination of a rise in the number of paying mobile gamers — from 31 million to 45 million between . . .

For eBusiness & Channel Strategy Professionals

What Every Exec Needs To Know About The Future of eCommerce Technology

How Online And Multichannel Capabilities Are Transforming Business

by Brian K. Walker, August 27, 2010

We are in a highly transformative time as changing customer expectations, commerce capabilities, and technology continue to evolve rapidly. Initiatives that just a few short years ago would have seemed a long way off — such as mobile commerce, app stores, . . .

For eBusiness & Channel Strategy Professionals

US Consumers Continue To Show Limited Interest In Mobile Payments

Consumer Interest Is Rising Slightly, But Mainstream Adoption Is Still Far Off

by Emmett Higdon, Peter Wannemacher, August 27, 2010

In the US, adoption of mobile payments has been virtually nonexistent, although interest is starting to notch upward. Today, 18% of US online adults express interest in mobile payments, and yet less than 6% have ever used any type of mobile payment. Those . . .

For eBusiness & Channel Strategy Professionals

The Web Is The Critical Channel For Serving Small Business Banking Customers

eBusiness Executives Should Focus On Web Site Functionality For Support

by Brad Strothkamp, Peter Wannemacher, August 24, 2010

Small business owners know a lot about their businesses, but they often know little about how to best manage the financial aspects of those businesses. As these small businesses grow, banks can build stronger relationships with them by ensuring that they . . .

For eBusiness & Channel Strategy Professionals

How Canadian Insurance Customers Use Different Channels

by Ellen Carney, Peter Wannemacher, August 24, 2010

Canadians still use the phone as their primary channel for insurance. In fact, the phone was the only channel used by a majority of online Canadian insurance customers in the past year, while fewer than one in three customers used an insurer's Web site . . .

For eBusiness & Channel Strategy Professionals

Online Retailing In Australia 2010: Technology Investment

by Steven Noble, Brian K. Walker, August 19, 2010

As online retail continues to gather pace in Australia, merchants have significant plans for eCommerce technology investment. In particular, 53% of respondents say the base eCommerce platform is the key investment priority in the year ahead. Likewise, . . .

For Consumer Product Strategy Professionals

US Tablet Buyers Are Multi-PC Consumers

Product Strategists Must Position PCs And Peripherals Within A Multidevice Lifestyle

by Sarah Rotman Epps, August 19, 2010

The success of the Apple iPad has created a halo around tablets in general: Consumers are interested in these devices, even if they're confused about what they actually are. US online consumers who own or intend to buy iPads and other tablets fit a typical . . .

For Business Process Professionals

The Forrester Wave™: Order Management Hubs, Q3 2010

Oracle EBS And Sterling Commerce Lead, With SAP, Oracle Siebel, And Microsoft Close Behind

by Roy C. Wildeman, Craig Le Clair, August 19, 2010

In Forrester's 112-criteria evaluation of order management hub (OMH) vendors, Oracle E-Business Suite and Sterling Commerce led the pack among the Leaders because of their ability to support both end-to-end ordering processes as well as order hub infrastructure. . . .

For eBusiness & Channel Strategy Professionals

Web Site Functionality Benchmark 2010: UK Grocers

Top UK Grocers

by Patti Freeman Evans, Lauriane Camus, August 18, 2010

Forrester evaluated the grocery Web sites of the four largest UK grocers — Asda, Sainsbury's, Tesco, and Waitrose — using our Web Site Functionality Benchmark methodology. The results: Sainsbury's led the pack, but the overall functionality experiences . . .

For eBusiness & Channel Strategy Professionals

A Snapshot Of Emerging Mobile Commerce In China

Understanding The Adoption Of Key eBusiness Applications Within A Regional Context

by Zia Daniell Wigder, August 17, 2010

With almost 800 million mobile phone subscribers and 23 billion short message service (SMS) messages sent during the 2010 Chinese New Year holiday alone, metropolitan China outpaces every other market in the world when it comes to mobile activity. As . . .

For eBusiness & Channel Strategy Professionals

Global Online Population Forecast, 2009 To 2014

An Overview Of Global Adoption To Help Plan For International Initiatives

by Zia Daniell Wigder, August 17, 2010

Between 2005 and 2009, the global Internet population increased from fewer than one billion to more than 1.6 billion; by 2014, it is projected to grow by another 42%. The bulk of the population growth will come from Asia, which will represent 44% of the . . .

For eBusiness & Channel Strategy Professionals

European Banks Should Start Adding Customer Ratings And Reviews To Their Sites

European Online Financial Researchers Want Ratings And Reviews

by Alexander Hesse, August 16, 2010

European online financial researchers look for customer ratings and reviews. They tend to trust them and find them valuable for making better buying decisions. Although a range of North American financial services firms offer customer ratings and reviews . . .

For Consumer Product Strategy Professionals

Forrester Research Mobile Media And Messaging Forecast, 2010 To 2015 (Western Europe)

ForecastView Spreadsheet

by Niki Scevak, August 13, 2010

Mobile Media And Messaging Forecast (Western Europe): Total SMS and MMS volume. Usage of and revenue generated from ring tones and ringback tones, mobile gaming, and mobile video. Distribution of the revenues by payment type: operator-controlled, application . . .

For Market Research Professionals

How Consumers Around The World Use The Internet To Buy Products

Global Overview: Online Retail 2009

by Olesia Klevchuk, August 13, 2010

The Internet has evolved into an important retail channel, with millions of online consumers across the globe turning to it to make their purchases. As with many other online activities, Asian markets like Japan and South Korea are leading in the adoption . . .

For Market Research Professionals

Profiling US Online Mobile Consumers

A Technographics® Data Essentials Document

by Jacqueline Anderson, August 12, 2010

Just as US online mobile consumers vary in how they use their mobile devices (from 30% texting on a daily basis to 12% accessing the mobile Internet that frequently), they also vary in their willingness to interact with companies via their mobile devices. . . .

For eBusiness & Channel Strategy Professionals

How Polish Banking Customers Use Different Channels

by Alexander Hesse, August 10, 2010

The Polish retail financial services market is characterized by strong growth and fierce competition among a large number of banks, many of them foreign-owned. With current account ownership growing from 44% to 58% and Internet adoption growing from 39% . . .

For Application Development & Delivery Professionals

TIBCO's Plan To Acquire Proginet Highlights The Growing Importance Of Managed File Transfer

Enterprise Governance Concerns Drive Increased Demand

by Ken Vollmer, August 3, 2010

In a move designed to provide enhanced governance capability for B2B data exchanges, TIBCO Software has announced that it intends to acquire Proginet. If approved, this acquisition will give TIBCO additional governance capabilities that enterprises need . . .

For eBusiness & Channel Strategy Professionals

The Online LGBT Traveler: A Fabulous, Value-Focused Travel eBusiness Niche Market

by Henry H. Harteveldt, August 3, 2010

There are more than 7 million US online lesbian, gay, bisexual, and transgender (LGBT) leisure travelers. LGBT travelers spend more than $41 billion per year on their personal and leisure travel and tend to be more engaged with online travel booking than . . .

For eBusiness & Channel Strategy Professionals

Online Retailing In Australia 2010: Performance And Channels

by Steven Noble, August 2, 2010

Many of Australia's largest traditional retailers have done little more than experiment with eCommerce. As a result, the industry has grown used to saying that Australia lags other developed nations when it comes to online retail. This is true, but "Online . . .

For eBusiness & Channel Strategy Professionals

The State Of Retailing Online 2010: Marketing, Social Commerce, And Mobile

by Sucharita Mulpuru, July 29, 2010

The annual fielding of "The State of Retailing Online," a Shop.org study conducted by Forrester Research, asked Web retailers to share levels of interactive marketing spend, effectiveness of social commerce initiatives, and investment in mobile activity. . . .

For Consumer Product Strategy Professionals

Making The Case For The Mobile Internet

by Seth Fowler, Julie A. Ask, July 29, 2010

The mobile Internet has changed completely over the past few years. It has transformed from a lightly visited and marginally useful novelty to a quickly growing medium that business would be foolish to ignore. Handsets have powerful browsers, networks . . .