A Checklist For Success With Cross-Channel Applications

Air Date: Tuesday, August 24, 2010

Cost: $250

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Presented By:

Who should attend: Application Development & Delivery professionals

Description:

Firms in many industries struggle with the fact that their apps are engineered to support a limited range of interaction channels. Their data models are optimized for use cases in one primary channel, and their processes rarely support consumers that flit from channel to channel in their search and buy missions. In some industries most packaged software supporting multichannel interactions bundles lowest common denominator functionality for content and customer management. Given that structural organization in many firms encourages "channel islands" rather than comprehensive multichannel solutions, it's not surprising that you have a recipe for frustrated cross channel strategies and IT catching the blame. This teleconference discusses these issues as well as selected multichannel solutions and provides a checklist for multichannel initiatives.

Agenda:

• The multichannel challenge
• Lessons learned from multichannel vendor solutions
• Archetypal list of capabilities and supporting technologies
• Non-technology issues of cross-channel processes

Vendors mentioned: ATG, IBM, and Venda

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.