European Social Technographics™ 2010: How Twitter And Other New Tools Are Changing Your Social Strategy

Air Date: Tuesday, September 28, 2010

Cost: $250

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Presented By:

Who should attend: Interactive Marketing professionals

Description:

In September, Forrester will introduce its 2010 Social Technographics™ data — featuring updated survey results from around Western Europe, as well as a new category of social behavior designed to reflect the effect of Twitter and other rapid social conversations.

Be among the first to get a glimpse of how users are adopting social media in France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK — and learn how social behaviors in those markets are changing and what those changes mean for your company.

Agenda:

• How are social media behaviors changing across Western Europe — and which behaviors are growing the fastest?
• How has the rise of Twitter affected Europeans' use of social media? How can you use Twitter in your social media marketing plans?
• Where are the best opportunities to engage Europeans through social media?
• Which European country is the king of social media?

Vendors mentioned: Facebook, Flickr, Hyves, MySpace, StudiVZ, Twitter, YouTube

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.