The Evolution Of Cloud Computing Markets

Air Date: Wednesday, September 08, 2010

Cost: $250

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Presented By:

Who should attend: Vendor Strategy professionals

Description:

Looking through the current industry hype around cloud, Forrester believes cloud computing is a sustainable, long-term IT paradigm. Underpinned by both technology and economic disruptions, the cloud will fundamentally change the way technology providers engage with business customers and individual users. Many customers are suffering from "cloud confusion" as vendors' marketing stretches cloud across a wide variety of capabilities.

Forrester's new taxonomy of cloud computing markets provides vendors and customers with clear definitions and labels for cloud capabilities. With segmentation in hand, vendors can now position themselves in the overall cloud market and better articulate their business value propositions to customers. This teleconference will focus on the evolution of the cloud market, the success imperatives for hardware, middleware, software, and service providers and the right strategies for mature and emerging markets around the globe.

Agenda:

• The cloud computing market: definition, structure, and size
• Perception of cloud computing in the market
• Cloud computing imperative for middleware vendors
• Cloud computing imperative for application vendors
• Cloud computing imperative for IT service providers
• Cloud computing imperative for telecom service providers

Vendors mentioned: Amazon, Boomi.com, British Telecom, Cisco, Citrix, Concor, Cordys, Emptoris, Google, GoodData Hubspan, IBM, Intuit, Ketera, Meeting Expectations, Fujitsu, Microsoft, Netsuite, Oracle, PayPal, Rackspace, RightNow, salesforce.com, SAP, Siemens, Successfactors, Taleo, Verizon, VMware

Related Research:

The Evolution Of Cloud Computing Markets

by Stefan Ried, Ph.D., Holger Kisker, Ph.D., Pascal Matzke, July 6, 2010

BI In The Cloud? Yes, And On The Ground, Too

by Boris Evelson, January 26, 2010

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by Stefan Ried, Ph.D., July 30, 2009

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by Bruce D. Temkin, October 30, 2008

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.